Distribución y Revenue Management

🏠 In summer 2024, an explosive increase in tourist accommodation added approximately 50,000 places, totaling 388,453. Madrid, Valencia, and Málaga led the growth with rates of 24.8%, 26.8%, and 17.8%, respectively. Madrid's 84,700 tourist apartments nearly matched its 92,400 hotel places. Valencia's 37,500 vacation rentals surpassed 20,600 hotel accommodations, while Málaga's 39,600 tripled its 14,100 hotel places. Sevilla and Alicante also saw significant increases of 19.4% and 17.8%, respectively. Smaller destinations like Santander and Gijón experienced 15.4% and 14.4% rises. In contrast, Palma de Mallorca, Ibiza, and Pamplona reduced their offerings by 8.9%, 8.3%, and 15%, respectively.

🛫 ABTA's Holiday Habits 2024-25 report reveals a rise in British travelers using travel agents and tour operators, with professional services engagement increasing from 34% to 38% within a year. 54% of respondents appreciate the ease of management when booking with agents, and 43% value the security offered during unforeseen events, an increase from 34% previously. The preference for package travels remains high at 62%, particularly among families (77%) and young people aged 18-24 (71%). The main reasons cited are cost-effectiveness (44%), time savings (38%), and convenience (37%).

✈ Iberia extends flight suspension to Tel Aviv until at least November 1, 2023, due to the ongoing conflict, impacting all scheduled Iberia Express flights through October 31. Affected customers are entitled to refunds, rebooking, or vouchers. Air Europa also suspends flights to and from Tel Aviv until October 14, 2023, with potential extension, offering refunds, date changes up to November 30, destination changes without penalty, or vouchers for future travel.

✈ Ryanair warns customers of website and app outage starting at 19:00 on Wednesday, October 16, until 03:00 on Thursday, October 17 for essential maintenance. Passengers flying during this period need to check in online before 19:00 on October 16. Airport check-in available but may incur up to €60 fee with boarding pass printout.

🏖️ El mercado turístico abarca la oferta y la demanda en la industria de viajes, incluyendo vuelos, hoteles y actividades. Factores como tendencias en redes sociales, economía y medio ambiente influyen en este mercado dinámico. La estructura se divide en oferta (servicios disponibles para viajeros) y demanda (gente que busca viajar). El mercado cumple funciones de intermediación, distribución de recursos, promoción y adaptación a cambios como la sostenibilidad y la digitalización. Destinos populares varían por estacionalidad y se promocionan a través de múltiples plataformas digitales, ofreciendo experiencias personalizadas y bienestar. El turismo también se adapta a conceptos como el "workation", permitiendo trabajar mientras se viaja.

🏕 Early bookings in Spain's hotels rose since early September. TravelgateX reports this trend hints at a positive winter for Spanish tourism amid Middle Eastern conflicts. Early booking market share in August's last week was 12%, reaching 21% by September's fourth week, then slightly dropping to 20.5% in October's first week. Since June, Catalonia has led in booking volume, holding 19-20% market share. Year-over-year (Sept. 30 - Oct. 6), Catalonia bookings surged 27%, Andalusia rose 2.9%, and Canarias increased 21.7%.

📈 Spanish hotel chains with more than 1,000 rooms are experiencing positive trends with two-digit revenue growth for most, except for 15 out of 79 chains. The top 10 chains account for €15.681 billion, 70% of the total €22.345 billion. Riu Hotels & Resorts leads with €3.607 billion in 2023, a 24% increase from the previous year. Barceló Hotel Group remains second with €2.917 billion, up 14.5%. NH Hotel Group (Minor Hotels Europe & America) ranks third with €2.163 billion, nearly 23% more than last year. The top spots remain unchanged up to the eighth position.

🏦 Kiwi.com, an OTA founded 12 years ago in the Czech Republic by Oliver Dlouhy and Jozef Képesi, operates in 180 countries with a significant market in Spain, where their main office outside of Brno is based in Barcelona with 90 employees. In 2024, after a record-breaking 2023 in seat sales and profits, the company launched a new product - 'Kiwi Guarantee' - to resolve common customer concerns, available now in Spain following Central Europe. This guarantee offers solutions for connecting flights, real-time assistance through the app, and transparent pricing, even redirecting customers to airlines if it's cheaper. The company, which sees Spain as a vital market partly due to its low-cost airline operations, has partnered with Ryanair and observes a 7.3% increase in ticket prices in 2024, with top Spanish destinations including Italy, Greece, France, England, and now Albania.

💸 Cloudbeds and Mirai announced a strategic alliance to transform hotel reservation management and marketing. This partnership offers clients advanced direct booking optimization, operational streamlining, and digital marketing expansion. Cloudbeds' properties gain access to Mirai's distribution network and marketing tools, while Mirai can offer specialized solutions to a broader audience. The collaboration aims to increase revenue, operational efficiency, and long-term success for hoteliers. Services include Contact Center for phone bookings and digital marketing products such as search engine marketing (SEM) and social media campaigns to enhance online visibility and reduce reliance on external booking platforms.

💸 In Madrid, a luxury hotel room costs at least €1,000, a significant increase from five years ago. Barcelona's average hotel night price was €190 from January to August 2024, up €16 from the same period in 2023. Business travelers, facing rising accommodation costs across Europe, are considering alternatives like videoconferencing, cheaper hotels on city outskirts, or "corporate housing" apartments. Apartool offers a B2B platform for managing corporate housing, aiming to make apartment booking as efficient as hotel reservations. In Barcelona, a 40-night stay costs €4,264 (€107/night), while in Madrid, a 74-night stay in a studio costs €6,622 (€90/night). Businesses value apartments for convenience, cost-saving, quality services, and integrated billing.