Distribución y Revenue Management

🌅 In Spain's hotel sector, the average daily rate (ADR) rose by 6% from May to October compared to last year, with data provided by Mirai from nearly 2,000 hotels. Pernoctations increased by 12%, with Madrid and Canary Islands seeing more than a 10% price growth. Baleares had record ADRs in July-August with five-star hotels nearing 700 euros. ADR varied by region and hotel category, with 4* hotels in Andalucía ranging from 111€ to 146€, in Baleares from 145€ to 251€, and in the Valencian Community from 106€ to 134€.

💨 Potent thunderstorm delays flights at Mallorca airport since morning, particularly arrivals. From 13:00, storm intensifies, causing widespread delays. Flights throughout afternoon experience delays or diversions, with national airports reporting around two-hour delays. Disruptions expected to last into the following day with potential for last-minute cancellations due to backlog.

📍 Hyatt to pay Grupo Piñero approximately €400 million for 50% of Bahía Príncipe's management and brand. The payment from the Chicago-based group includes a fixed €360 million, plus an additional €60 million subject to achieving certain targets. This deal, reported by 'Desarrollo' five days before its official announcement, is the largest in recent years in the global vacation segment.

🏨 Canarian Hospitality opened its third establishment, Sholeo Lodges Las Palmas Flats, in Las Palmas this month, with 43 accommodation units and features like "Cool Working Café," auto check-in, laundry service, and "Roof Rock" for events. Targeting young travelers, it offers car sharing by Avis Corporate. By the end of the year, a fourth venue will be launched, totaling 113 units near Las Canteras Beach. In October 2025, Sholeo Lodges Maspalomas will open in Gran Canaria, joining Sholeo Lodges Los Gigantes in Tenerife, with 143 rooms.

🏡 Choice has partnered with Faranda to franchise and market eight hotels totaling 700 rooms across Spain, specifically in Galicia, Asturias, and Cantabria, including cities like La Coruña, Santiago de Compostela, Gijón, and Santander. This follows a previous franchising agreement with Radisson for American locations. The hotels involved are Rías Altas, Marsol Candas, Hotel Pathos Gijón, Alisas Santander, Los Tilos, Torrelavega, and Las Lomas.

🏖️ España recibió 73.9 millones de turistas extranjeros hasta septiembre, un aumento del 10.9% comparado con el año anterior. El gasto asociado fue de 99.086 millones de euros. Los principales mercados emisores fueron Reino Unido (14.7 millones), Francia (10.3 millones) y Alemania (9.4 millones). Cataluña, Baleares y Canarias fueron las comunidades más visitadas. En promedio, cada turista gastó 1.315 euros, con un gasto diario de 195 euros.

🛫 Valencia's DANA caused major disruptions in transport since October 30, with at least 30 trains suspended, including all high-speed services (AVE and Avlo) between Madrid and Valencia, affecting routes to Barcelona, Alicante, Murcia, and Teruel. Valencia Airport faced flight diversions and cancellations due to flooding, with infrastructure complications expected until the weekend. Airbus delivered the world's first A321XLR to Iberia, capable of 8,700 km range and operating on 50% sustainable aviation fuel (SAF). The aircraft debuts in November on North American routes, starting with Boston. Over half of Spain's business travelers prefer high-speed train, favoring Madrid-Barcelona, Madrid-Valencia, and Madrid-Sevilla routes.

📍 Directivos del sector turístico español expresan preocupación por la caída de rentabilidad, anticipando que la tendencia podría mantenerse a corto y medio plazo. Factores como el aumento de precios de proveedores de transporte y alojamiento han forzado a los turoperadores a sacrificar márgenes para mantener precios competitivos. Además, los programas de turismo para mayores impulsados por autonomías están reduciendo aún más los márgenes de ganancia.

📱 Customers value WhatsApp communication and 24/7 phone support from travel agencies the most, according to a Beroni study conducted by Observatorio Nacional del Turismo Emisor (ObservaTUR). Despite increased digitalization, travelers are still comfortable with printed trip information. Travel companionship apps have not become a common demand, and online B2C booking is deemed of low importance. Key for agencies is continued engagement, like sending offers or newsletters, to inspire clients' dream trips.

🚄 En España, más de la mitad de los empleados (55%) prefieren los trenes de alta velocidad para viajes de trabajo, con Madrid-Barcelona, Madrid-Valencia y Madrid-Sevilla siendo las rutas más transitadas. En 2024, el 65% de reservas de viajes de negocios a través de TravelPerk fueron en tren vs. 35% en avión. El 84% eligió tren en la ruta Madrid-Barcelona, y el 98% en Madrid-Valencia. La aceptación en Madrid-Santiago de Compostela aumentó del 4% en 2022 al 42% en 2024. Los precios de los billetes cayeron un 19% en 2023 y un adicional 8% en 2024, costando 92 euros en promedio para un viaje de ida y vuelta.