Aperturas de hoteles

🏡 Luxury Group by Marriott International aims to open over 30 luxury hotels by 2025, including The Luxury Collection's sixth hotel in Spain after the restoration of Madrid's Hotel Palace. Ahead of ending 2024, three openings in coveted and emerging destinations are planned, responding to millennials and Gen Z's preferences for unique travel experiences. January will see the addition of Casa Brera in Milan and March marks the restored inauguration of The Palace in Madrid. Key openings also include The Lake Como Edition, The Red Sea Edition in Saudi Arabia, and JW Marriott's new resorts worldwide. The Ritz-Carlton will debut in Morocco, Hawaii, a private island in Saudi Arabia, and launch its second superyacht, Ilma, adding a third, Luminara, by 2025. St. Regis plans to introduce beachfront luxury with resorts in Aruba and the Dominican Republic. By 2026, The St. Regis Residences Costa del Sol will open and Marbella will gain a new luxury resort by 2028, under St. Regis or The Ritz-Carlton. W Hotels will see a significant boost with new openings in Hollywood, Las Vegas, Prague, W Punta Cana all-inclusive, and W Florence by 2025.

🚪 The Social Hub will enter the Portuguese market and double its presence in Italy by 2025 with new hubs in Oporto, Florence, and Rome. In Oporto, the first Social Hub in Portugal, they will introduce 39 long-stay apartments among 310 rooms, a rooftop bar and pool, a coworking space with a multimedia studio, and venues for meetings and events, opening in spring 2025. Florence's second Social Hub, The Social Hub Belfiore, will feature a 7,000 sqm public rooftop, 550 rooms, coworking for 600+ people, rooftop Olympic pool, and commercial avenue, expected to open in February. The Social Hub Roma, opening in March, will offer 392 rooms across 24,000 sqm, with a new building, rejuvenated spaces for the Italian Academy and an events area, coworking for 160 people, a rooftop bar and pool, and a 10,000 sqm public park. Over the past year, they organized over 5,500 community events reaching over 100,000 people and dedicate 1% of global revenue to the TSH Talent Foundation, supporting talented students worldwide.

🏨 Meliá Hotels International plans to open 15 luxury hotels by 2025 under brands ME by Meliá, ZEL Hotels, The Meliá Collection, and Paradisus by Melia across Europe, the Caribbean, and Southeast Asia. ME Malta opened in November with 113 rooms across 20 floors, introducing the Radio Rooftop concept. ME Lisbon will launch in Q1 2025, followed by ME Málaga in Q1 and ME Marbella in Q2 of 2025, with expansions also in Greece, Albania, China, and Mexico. The Meliá Collection will debut the Residenza Cardinale in Milan and the Meliá Ba Vi Mountain near Hanoi in 2025. Paradisus by Meliá is set to open a hotel in Fuerteventura in 2025 and in Pattaya, Thailand, with a focus on wellness and cultural experiences. ZEL Hotels will open in Punta Cana and Sayulita, Mexico, and plans an urban hotel in Madrid for 2025. Luxury segment sales for Meliá have increased by 14% over 2023, with a 28% growth rate from Virtuoso and Internova agencies. Two luxury properties joined Leading Hotels of the World: Palacio De Sancti Petri, Gran Meliá, and Ngorongoro Lodge, A Meliá Collection hotel, which opened in

🏡 Radisson Hotel Group's most exclusive brand, Radisson Collection, is set to open a hotel in Madrid by 2027, enhancing the company's Spanish market commitment. The 12-story hotel will feature 154 rooms and suites, and will occupy the architecturally protected Generali building on Calle Alcalá from 1942. The project, developed with Generali Real Estate, Estudio Lamela, and Aguilera Ingenieros, spans 8,500 square meters, including luxury shops, restaurants, a spa, gym, and a rooftop pool and bar with city views. Radisson Collection launched in 2018 and is already present in cities like Paris, London, and Rome. Radisson Hotel Group currently has eight hotels operating in Spain, with more announcements expected soon.

🍴 En la Guía Michelin 2025, 13 restaurantes en España perdieron su estrella, comparado con 7 en 2024 y 24 en 2023. Siete establecimientos cerraron definitivamente, mientras que otros no cumplieron los estándares exigidos. La gala se llevó a cabo en Murcia, donde Casa Marcial se alzó con 3 estrellas, Alevante, LÚ Cocina y Alma y Retiro da Costiña con 2 cada uno, y 32 restaurantes obtuvieron su primera estrella. Las localidades más afectadas fueron Barcelona, Comunidad de Madrid, Islas Canarias y País Vasco.

🏂 Baqueira Beret ski resort has invested nearly €13.5 million for the 2024-25 winter season, starting November 30, targeting international visitors, especially from France which makes up 18% of total clientele. The resort focuses on attracting long-distance travelers from the USA and Canada, including a partnership with Indy Pass and hosting the Freeride World Tour. The resort offers 171 kilometers of slopes, with a transport capacity of 62,013 people per hour, and has seen improvements such as three new trails, 31 snowmakers, and two snow groomers.

🏨 Meliá Hotels International and Rafa Nadal to open ZEL Punta Cana in December on Cortecito Beach, 30 minutes from Punta Cana airport, featuring 190 bio-philic design rooms, seven restaurants, and a Beach Club. Tourism contributed 10% to the global GDP and 8% to global employment in 2023, while in Spain, it accounted for 12.8% of the national GDP and 9.3% of employment. Direct hotel bookings in Spain decreased to 34.3% in 2023, down from 41.4% the previous year, while OTA bookings like Booking.com and Expedia rose to 38%, up from 24% in 2013.

🏠 Marriott International accelerates its branded residences expansion in EMEA, boasting over 70 projects, including 27 open properties and 43 signed deals. In the past two years, they've doubled deals compared to the previous period. The St. Regis Residences, Casares, Costa del Sol, Spain, marks its first foray into the country with 46 luxury homes, expecting completion by 2026. Other EMEA projects include The Ritz-Carlton Residences, Dubai, Creekside with 200 residences, and multiple properties set to open by the end of 2024, like Nujuma, a Ritz-Carlton Reserve Residence.

🏦 El Hotel Real Fuerte de la Concepción, de 4 estrellas y situado en Aldea del Obispo, Salamanca, parte de la cartera de Eurostars Hotel Company, está en venta en Lançois Doval sin precio público. Abierto en 2012 con una inversión de 20 millones de euros, cuenta con 33 habitaciones en una finca de 30 hectáreas y edificaciones de 19.760 m2. La fortaleza del siglo XVII, restaurada por Pedro Moreau y los Churriguera, fue diseñada para defender la frontera española.

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