Aperturas de hoteles

🏨 Gaël Le Lay, CEO of Petra/Hova, confirmed that the iconic "hotel de los toreros" in Madrid will undergo renovations throughout 2026, aiming to reopen as The Hoxton in early 2027. Petra manages around €1 billion in Spanish hotel assets, including 20 hotels for ADIA. A €150 million investment program is underway, with over 50% completed. Notable rebrands include Me Marbella in 2025 and Gran Vía 25 in Madrid as a Zel in 2026.

🏖 El 27 de marzo, Palladium Hotel Group inaugurará el Palladium Hotel Peñíscola en Castellón, operando hasta el 31 de octubre. El establecimiento ofrece 315 habitaciones, cinco piscinas, un spa, y un gimnasio. Su oferta culinaria incluye un restaurante de showcooking, cafetería, y pool bar. Para el entretenimiento, hay actividades para todas las edades. Ana Morillo destaca la ubicación estratégica de Peñíscola y afirma que la apertura es parte de su expansión en la región mediterránea.

🏨 Acerca Hospitality se expande gestionando el Hotel Hacienda Zorita Wine Hotel & Spa, en un convento del siglo XIV en Salamanca. 🏨 Reapertura: Semana Santa, tras remodelaciones en instalaciones. Ubicado junto al río Tormes, rodeado de viñedos, es parte de Small Luxury Hotels of the World. 🏆 40 habitaciones; aparece en la Guía Michelin. Gonzalo Hervás, CEO, busca mejorar la experiencia del huésped y proyectar el encanto del hotel internacionalmente. 🌍

🏨 Grupo Hotusa adquirió el Grand Hotel Wien, un hotel de 5 estrellas en Viena, que se unirá a Eurostars Hotel Company el 22 de enero. El edificio, diseñado por Carl Tietz e inaugurado en 1870, tiene 205 habitaciones. Ha sido un referente cultural, acogiendo a figuras como Johann Strauss II. La empresa planea continuar su expansión, tras cerrar 30 operaciones en 2025, con nuevas aperturas en 2026 en Málaga, Valladolid y Rotterdam.

💰 Grupo Iberostar plans a €1 billion investment by 2028 to modernize hotels and enhance customer experience. In 2025, they earned €5.1 billion, a 14% increase from 2024. Iberostar operates 100 hotels with 33,500+ rooms in 14 countries. EMEA sales rose by 12%, with notable growth in the UK. In America, sales grew by 10%. For 2026, new 5-star hotels will open in Montenegro and Zanzibar, with renovations in Mexico and Jamaica.

🏨 Riu Hotels & Resorts closed 2025 with record revenues of €4.188 billion, marking a 2.9% increase from the previous year. Operated 100 hotels across 23 countries, with 88% global occupancy and hosted 6.8 million clients with a 38,955-strong workforce. Key projects include five major hotel refurbishments and new openings planned for 2026, including Riu Palace Swahili in Zanzibar and Riu Palace Phuket in Thailand. Sustainability initiatives advanced, achieving 90% renewable energy consumption.

🏨 Meliá Hotels International plans to open nine hotels in Malta by 2026, including four boutique hotels under The Meliá Collection in La Valeta, Victoria, and San Lawrenz. The Hotel Ben Marsalforn Affiliated by Meliá opened in November 2025. INNSiDE by Meliá will debut in Buggiba in spring 2026, and a 300-room Meliá Hotels & Resorts will open in St. Julian’s. This expansion aims to enhance Malta's cultural and luxury tourism appeal.

📅 Madrid closed 2025 with 11.2 million visitors and 23.8 million overnight stays, with 66% international tourists. The city faces 2026 focusing on decentralization, enhancing its status as an experience capital, and a new business tourism strategy. It expects a 2025 international tourist spend of €17.9 billion, an 11% increase from 2024. The average spend per visitor is €1,960, with €314.5 daily. The top markets are the US, Italy, France, and the UK. Visitor satisfaction is high at 8.8/10.

🏨 Hilton plans to launch "Apartment Collection by Hilton" in the U.S. in collaboration with Placemakr by the first half of 2026, targeting both short and long stays. Initial units, totaling up to 3,000 from Placemakr, will be available in New York, Washington D.C., and Atlanta. Apartments will range from studios to four-bedroom units, featuring full kitchens and 24-hour service. This expansion aims to grow Hilton's 10,000-unit global apartment inventory, offering enhanced guest options and flexibility.

🏨 Tras cerrar 2025 con una facturación superior a 30 millones de euros (+12%) y un EBITDA de 7.5 millones (+15%), One Shot Hotels inicia 2026 abriendo One Shot La Latina en Madrid, su quinto hotel en la ciudad y número 14 globalmente. Este hotel boutique de 4 estrellas cuenta con 37 habitaciones y destaca por su diseño de Adriana Nicolau. La compañía planea expandirse en Lisboa, Ibiza, y Bilbao, superando las 900 habitaciones en total.