Tina Markowitz

📌 Integrating data strategies into digital marketing ensures short and long-term success with valuable audiences. Utilizing data effectively drives business and operational performance, with 82% of organizations with advanced data maturity benefiting from positive year-over-year revenue growth. North American hoteliers invest an average annual digital marketing budget of $84,000, focusing on paid search, social media, and programmatic campaigns. Apex Hotels increased revenues by 30% and bookings by 23% using Cendyn's digital marketing platform. HHM Hotels saw an 84.5% increase in room numbers and a 100% increase in revenue during a Cyber Monday campaign, while Sircle Collection achieved a 95% increase in unique guest profiles and a 73% year-over-year growth in their loyalty program. Data-driven marketing is a proven, sustainable route to commercial success.