Simon Barreiro

📈 Mirai's analysis shows Spain's Easter Week 2025 witnessed a significant growth in tourism, with a 26% increase in nights sold for coastal areas and a 47% surge for the islands compared to the previous year. France (+109%), the UK (+43%), and the USA (+28%) propelled international tourism. Notable rises in nights sold include Mallorca (+94%), Gran Canaria (+55%), and San Sebastián (+39%). The average daily rate (ADR) climbed by 8%, with Costa del Sol and Fuerteventura leading at +26%. Reservation anticipation grew, especially for Mallorca and Costa Barcelona (+28%). The analysis examined stays from April 11 to April 23, 2025, compared to March 22 to April 3, 2024, and reservation periods from January 1, 2024, to April 3, 2025, versus December 12, 2022, to March 14, 2024.

📈 Analysis of Spanish hotels' pricing strategies by Mirai revealed a reverse revenue strategy during high season, with last-minute ADR (Average Daily Rate) reductions up to -8% for vacation hotels and -18% for urban hotels. Vacation hotels experienced high season in June-August, excluding Canaries, while urban hotels peaked in April-June, including Canaries. Last-minute bookings accounted for 20% of vacation hotel reservations and 25% for urban hotels, eroding ADR. The only exception was urban hotels in the Valencian Community, which achieved incremental revenue. The study emphasizes the importance of monitoring various performance indicators and strategies to enhance ADR growth.