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Pablo Delgado

14 posts
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  • 7 min

Las 6 piezas del ecosistema de venta directa impulsado por IA

💻 In 2026, Mirai highlights the transformative role of AI in hotel direct distribution. Key elements include AI-powered interfaces like Sarai for booking and customer interaction via WhatsApp and ChatGPT. The MCP server ensures consistent AI-assisted transactions, adhering to hotel business rules. A central, structured database underpins this ecosystem. The focus is on a unified, native AI-driven system, rather than fragmented tools, allowing hotels to provide consistent, reliable service across all channels.
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  • 9 min

MCP, el puente que permitirá a los hoteles competir en la era de los asistentes IA y LLMs

💻 Hotels are facing major disruptions in distribution due to AI advancements. The emergence of conversational language, visibility in LLMs like GPT, and the necessity for verified data challenge traditional models. MCP servers serve as a vital protocol, linking hotels to AI assistants, ensuring precise data exchange. Currently, only a few assistants like ChatGPT and Claude natively support MCP. The future will see more robust integration, giving hotels competitive advantages in direct booking channels.
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  • 5 min

Los agentes de IA o el paso de la automatización a la inteligencia

🤖 Chatbots, once useful and predictable, are now being overshadowed by AI agents. These new agents, driven by advanced language models and natural language processing, offer fluid, contextual conversations and personalized interactions. Unlike static chatbots, AI agents are proactive, empathetic, and capable of autonomous actions, from booking appointments to acting as digital concierges. However, they pose risks like producing incorrect but convincing responses and handling more personal data. Addressing these challenges is crucial for successful implementation.
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  • 4 min

La IA está cambiando a tus clientes: adáptate antes de que sea demasiado tarde

💻 In 2025, artificial intelligence (AI) is rapidly altering guest behavior. Hotels must adapt swiftly; traditional websites and phone numbers are inadequate. Guests now demand immediacy, conversational interaction, multilingual support, and personalized responses. AI-driven agents provide 24/7 high-quality service via platforms like WhatsApp and Instagram. Hotel websites should evolve into intelligent assistants. Legacy systems may struggle to adapt; only those investing in native AI will thrive. The challenge is immediate: embrace AI or risk being left behind.
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  • 4 min

¿Cómo afectará la nueva tarjeta de crédito de Booking.com a los hoteles y su canal directo?

💳 Booking.com has launched a new credit card in the U.S. to capture more market share from Expedia and direct hotel channels. The U.S. is targeted first due to its high credit card penetration (over 75% of adults) and lucrative financial margins. Booking aims to diversify revenue, offering cardholders Genius Level 3 status. While short-term expansion to Europe or Mexico is unlikely, the card could impact hotels, especially independents, that receive many U.S. clients.
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  • 4 min

Las barreras que la AI agéntica debe superar para convertirse en un canal de distribución hotelero

🏨 Hotel bookings face hurdles with agentic AI: Privacy concerns arise in the EU and California due to GDPR and CCPA regulations. PSD2 laws in the EU demand 2FA for payments, challenging automated processes. Major hotel chains resist due to cost and loss of control. Complex booking variables and loyalty program integration further complicate adoption. Despite potential in niches like corporate travel, widespread adoption remains uncertain without trust and clear incentives.
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  • 5 min

¿Es hora de retirar los resort fees? Un análisis estratégico para hoteleros

🏨 Regulators and OTAs are pressuring resort fees, which traditionally covered amenities like gym access and Wi-Fi. Booking.com now charges commissions on these fees, reducing cost advantages, while Google and Expedia show total prices upfront, increasing price transparency. U.S. laws and EU regulations mandate upfront pricing, reflecting increased legal scrutiny. Resort fees, which can constitute up to 61% of room revenue, pose pricing challenges. Hotels must ensure transparency to align with customer expectations and legal standards.
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  • 5 min

La IA mostrará tu inventario y precios en tiempo real, ¿estás preparado?

📈 En 2025, tecnología hotelera impulsada por IA transformará el sector. Compañías de tecnología para viajes ofrecerán acceso al "ARI" (disponibilidad, tarifas, inventario) en tiempo real, superando las estimaciones actuales. Desafíos como escalabilidad y seguridad de datos persisten, pero el Model-control Protocol (MCP) promete integración con plataformas de IA. Hoteles deben prepararse alineándose con metabuscadores e implementando feeds de precios en tiempo real. La adopción rápida ofrece ventajas significativas en un mercado que cambia aceleradamente.
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  • 9 min

Descubre el nuevo motor de reservas de Mirai

📚 Mirai's latest hotel booking engine promises rapid results under 2 seconds, even in low-coverage areas. It features 25 languages, 52 currencies, and a 90% scroll reduction, enhancing user experience. The multi-room process boosts conversion rates by 56%, while intelligent filters improve overall conversion by 79%. Aiding loyalty programs, the system's "Book & Join" feature secures 90% membership conversion. This innovation enhances sales with a 0.6% increase by rescuing potential lost bookings.
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  • 5 min

Cómo la inteligencia artificial está transformando el marketing digital en el sector hotelero

🏠 La industria hotelera y de viajes, valorada en 5 billones de dólares, invierte aproximadamente el 7% de sus ingresos en marketing digital. Gigantes como Booking.com y Expedia destinan entre el 30% y el 50%, alcanzando los 16 mil millones de dólares en 2024. El marketing se concentra en motores de búsqueda, plataformas sociales, metabuscadores y OTA. ChatGPT ya cuenta con casi 200 millones de usuarios mensuales. El desarrollo de la IA puede costar hasta 100 millones de dólares, con OpenAI registrando pérdidas de 5 mil millones en 2024.
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