Maria Carolina Rosa

🏨 En un mundo hotelero cada vez más competitivo, los indicadores clave de gestión son esenciales. Entre ellos: Tasa de Ocupación, ADR, RevPAR, Tiempo de Respuesta, y CAC. Por ejemplo, la Tasa de Ocupación se calcula dividiendo las habitaciones ocupadas por las disponibles y multiplicando por 100. Integrar tecnología como PMS y CRM es crucial para optimizar procesos y decisiones. Una estrategia basada en datos, no intuición, mejora la eficiencia y rentabilidad hotelera.

💾 56% of global travelers prefer to book directly with hotels for a digital, smooth, personalized experience, as per a SiteMinder report. A hotel booking engine not only manages reservations on the hotel's website but also automates processes, collects customer data, and improves direct conversion. Technical, commercial, and integration with PMS and CRM systems are key considerations when choosing a booking engine. Direct booking engines reduce OTA dependency, with commission margins exceeding 20%, and when integrated with AI Reservation Agents like Asksuite's, they optimize user experience, reduce operational load, and allow 24/7 customer service with real-time quotes and information, boosting conversion rates without human intervention. Implementing an efficient, integrated, user-friendly booking engine enhances sales conversion and daily hotel operations, particularly when connected to key solutions like PMS, CRM, and omnichannel platforms, leading to error reduction, task automation, and a smoother guest experience.