¿Ya hemos llegado? Ni de lejos.
📰 Mark Fancourt critiques the hotel sector's digital distribution, noting the short-term view of success. Despite advancements in booking systems, many valuable services like dining, spa, and activities remain analog. Teams are shrinking, yet the potential income from these underutilized services is vast. The true goal should be a fully integrated digital marketplace for the entire guest experience, as current setups leave untapped revenue opportunities. The industry's vision remains limited to room bookings.
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