Precios dinámicos en el cine: ¿por qué sigue sin aprovecharse al máximo la gestión de ingresos?
🎞️ Jean-Marie Dura discusses dynamic pricing in cinemas, highlighting its limited success, especially with EasyCinema in England in the early 2000s. Revenue Management extends beyond dynamic pricing, involving strategies like seat categorization, early booking, and audience segmentation across various sectors, including cinemas. Gaumont Val d’Europe uses seat categorization. Cinemas, with fixed capacity and variable demand, are suitable for such strategies. Despite pricing, the desire to watch a movie remains crucial.
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