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Laura Cerfus

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7 Tendencias de diseño para convertir viajeros en tu página web

🏨 Travelers today meticulously search for accommodations, with Expedia reporting that consumers visit over 277 web pages before booking a trip. Hotel websites often serve as the first point of contact with potential guests, highlighting the importance of a fast, efficient, and user-friendly interface. A well-structured website with an effective brand identity, attractive visuals, and custom features can leave a lasting impression and showcase the hotel’s unique location, amenities, and experience.
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5 Maneras de reducir la dependencia de las OTAs con campañas de marketing digital

🏨 Online Travel Agencies (OTAs) present both benefits and challenges for the hotel industry, offering visibility but taking a significant cut from bookings. Hotels can increase direct bookings and retain more revenues by reducing OTA dependency, thereby strengthening guest relationships. Digital marketing campaigns are effective in regaining control, allowing hotels to directly connect with potential guests, enhance online presence, and develop personalized strategies, not only boosting profitability but also fostering brand loyalty and optimizing customer experience.
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