WhatsApp y Atención 24/7: Claves en la Relación Cliente-Agencia
📌 Beroni's study, conducted by ObservaTUR, shows customers highly value a WhatsApp channel and 24/7/365 phone support in their dealings with travel agencies. Technology is key during the trip inspiration and preparation phases, aiding in itinerary personalization. However, travelers prefer printed travel information and display low concern for digital documentation. In-travel companion apps have limited interest, and web-based B2C booking is not commonly demanded.
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