Jeroham Perez

📦 Published on April 6, 2025, Jeroham Pérez's article in "deHoteles" category discusses the role of Customer Relationship Management (CRM) in the hotel industry. CRM, a strategy for managing customer relationships, uses technology to collect, analyze, and organize customer data throughout their lifecycle, aiming to enhance loyalty and experiences. For hotels, it means personalized services, anticipating customer needs, and offering exceptional experiences. CRM centralizes customer information, streamlining operations, automating tasks like sending confirmations, and enabling targeted marketing campaigns. The integration of CRM with systems like PMS, channel managers, and marketing automation platforms fosters operational efficiency and improved customer experiences. It also aids supplier management, ensuring smooth operations and cost optimization. A case study shows a medium-sized hotel adopting Noray CRM improved customer satisfaction, personalized services, automated campaigns, reduced operational costs, and positioned itself as a local quality and efficiency benchmark after six months. In conclusion, a CRM like Noray CRM is crucial for hotels to remain competitive by offering personalized guest experiences and efficient supplier management.