Cómo usar un PMS para mejorar la fidelización de clientes
💻 2026-01-28, Isabel Reverón writes about hotel client loyalty. The article highlights the significance of a Property Management System (PMS) in boosting hotel operations and customer retention. PMS centralizes hotel tasks and integrates with OTAs, CRS, and CRM, enabling personalized experiences and loyalty programs. Automation allows seamless client rewards and communication, increasing direct bookings and reducing intermediary reliance. The system enhances client relationships, sustaining brand reputation and profitability.
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