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Hosteltur

1923 posts
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  • 7 min

Rusticae, con la vista puesta en duplicar cartera y ampliar servicios tras la entrada de Barceló

🏨 Barceló acquires 80% of Rusticae in August, aiming to double its current 200 properties, enhance services, and support generational transitions. Celebrating 30 years, Rusticae integrates marketing, technology, and social media to boost direct sales by 7%. The acquisition promises competitive advantages and expanded visibility. New projects include 30 inclusive experiences for 50 million mobility-challenged Europeans. Additionally, a new AI platform is being developed to enhance the network's revenue management and digital outreach.
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  • 2 min

Sevilla acelera su salto al segmento premium y triplica la oferta de hoteles desde 2019

🏖 Sevilla fortalece su role as a top urban destination for hotel investment in Spain. By 2025, hotel investments doubled compared to last year, with the number of hotels growing by 22.5% from 222 in 2019 to 272 in 2025. International tourism surged by 16% in 2024, despite an 11% drop in domestic tourism. The average stay reached 2.13 nights, and luxury hotels tripled from 8 to 24 since 2019. Future projects include 30 new hotels, enhancing international chains' presence.
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  • 2 min

GF Hoteles reabre un establecimiento en Costa Adeje tras una inversión de 40 M€

🏨 GF Hoteles reabrió el GF Gran Costa Adeje en Tenerife tras 8 meses de obras, invirtiendo 40 millones de euros. Este hotel de 5 estrellas modernizó sus habitaciones con tecnología domótica y amplió su oferta familiar. Implementó medidas de eficiencia energética como climatización y energía solar. Victoria López, presidenta de Grupo Fedola, destacó el compromiso con el turismo de calidad. Los nuevos servicios incluyen un miniclub, teen club, y una zona splash.
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  • 3 min

Meliá ratifica el boom de las branded residences: el 100% de sus proyectos de lujo las contemplan

🏠 Meliá Hotels International and Eversheds Sutherland discussed branded residences at the Hospitality Real Estate Forum in Madrid last week. Meliá's María Zarraluqui noted that 90-100% of new luxury hotel projects aim to include branded residences. These residences are gaining popularity, although they are still regulated like condohotels from 20 years ago. Zarraluqui emphasized the potential growth in the lifestyle segment, while regulation clarity was highlighted as crucial for project viability.
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  • 4 min

El verdadero motor de la revolución IA no es la tecnología, sino los datos

💻 En 2025, la industria hotelera enfrenta desafíos para adoptar la inteligencia artificial (IA) debido a la falta de datos unificados. Aunque otros sectores han avanzado, los hoteles invierten menos en IA. Según RateGain, la IA por voz puede generar beneficios medibles; los hoteles podrían ahorrar hasta $7,2 millones al gestionar llamadas con IA. Actualmente, el 40% de las reservas telefónicas no son respondidas. La IA por voz mejora la experiencia del cliente con respuestas en tiempo real y personalizadas. RateGain presentará UNO VIVA en World Travel Market 2025.
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  • 2 min

Ecostars reúne en Palma a los líderes de sostenibilidad hotelera en el ESG Summit Iberia 2025

📅 Palma will host the Ecostars ESG Summit Iberia 2025 on October 15-16 at Meliá Palma Bay, focusing on sustainability in the hotel industry. The summit will feature private roundtable discussions about environmental, social, and governance challenges, aligned with the EU CSRD directive. On October 15, medium-sized hotel chains, including Abba Hotels and Senator Hotels & Resorts, will participate. The next day, large chains like Meliá Hotels International and Barceló Hotel Group will join.
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  • 8 min

Diversificación y prudencia financiera, las claves de expansión de Barceló Hotel Group

🏨 Barceló Hotel Group's 2023 expansion includes opening Royal Hideaway Corales Villas in Spain, a €70M investment for a 338-room hotel in Paris, their first hotel in Faro, Portugal, and Barceló Nasandhura Malé in the Maldives. They plan 20 new projects annually, with a €500M investment capacity. Upcoming openings include hotels in Morocco, Dubai, and Egypt. Their strategic focus includes destinations like Germany, Portugal, Italy, and emerging markets in Asia and Africa.
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  • 5 min

El arte de emocionar

🏖 Paradores, with 98 locations in Spain, offers customized corporate events in historical and natural settings. With over 300 event spaces, including four Congress Palaces, Paradores accommodates up to 1,000 attendees. 70% of its hotels are in towns under 35,000 people, boosting local economies. Committed to sustainability, Paradores holds the Ecostars Certificate and provides a carbon footprint calculator. They emphasize authenticity and emotion, integrating technology and regional cuisine for memorable experiences, guided by Carlos Martínez, Business Director.
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  • 3 min

De la inspiración al negocio: cómo TikTok impulsa la visibilidad de las pymes turísticas españolas

📱 TikTok is a key tool for small to medium-sized enterprises (SMEs) in tourism, with 81% of Spanish SMEs gaining new clients from it. From July 2024 to August 2025, Spanish travel content on TikTok grew by 52%. 36% of SMEs increased sales, and 26% expanded international clients. Meliá Hotels saw a 156% ROAS increase in Spain, 291% in the UK. 91% plan to maintain or expand presence on TikTok next year.
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