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Hosteltur

1923 posts
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  • 1 min

Líbere Hospitality Group crece con la marca B48 en Valencia

🏠 Líbere Hospitality Group (LHG) has launched a 140-unit building in Valencia under the B48 brand, located near Feria Valencia. The 17-story B48 Valencia Fira, previously Hotel Fira, has been renovated to feature digital amenities like smart locks and high-speed Wi-Fi. This is LHG's fourth property in Valencia, boosting their total to 1,632 units in Spain and 2,300 globally, reinforcing their strategic presence in business tourism.
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  • 4 min

Siete acciones clave para reforzar el canal directo en el Black Friday

🛁 Black Friday 2024 is transforming buying behaviors in the hotel industry. Simón Barreiro from Mirai analyzed data, showing a 21% increase in marketing investment yields an 82% rise in revenue with a ROAS of 29. Direct booking channels benefit from extended campaigns (Fake Friday to Travel Tuesday) and combat high OTA cancellation rates (Booking.com: 48% vs. direct: 28%). The strategy focuses on inventory control, pricing advantages, and desensitizing seasonal sales.
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  • 4 min

Cómo Madrid, Barcelona y San Sebastián coordinan turismo y movilidad

🚌 Madrid's Metro is tackling increased tourism due to large events by automating Line 6, which serves 400,000 daily passengers out of 2.5 million, aiming for a 30% energy saving and 70% demand increase. EMT Madrid plans an app for Smart Tourism and 500 million annual bus users. In Barcelona, 25,000 cruise arrivals are managed via a multimodal platform. San Sebastián enhances peripheral bus lines and bike stations, aiming for public transport over private cars.
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  • 4 min

Ouigo aportó 159 M € a la economía española en 2024 y asegura que ya es rentable

🚂 En 2025, Ouigo en España logrará su primer EBITDA positivo desde su llegada en 2021. Generará 159 millones € al PIB español y un impacto turístico de 610 millones €. Ofrecerá 8+ million seats, 40% more than in 2024. Ouigo created 460 direct jobs, over 50% held by women. 92% users noticed fare reduction, with Madrid-Barcelona tickets 40% cheaper. Since 2021, it paid 205 million € in network fees, expecting 1 billion € in the next decade.
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  • 4 min

El turismo de interior saca músculo como palanca de cambio: sus grandes aliados para el impulso

🏞️ Natalia Briales from Turespaña highlights that international tourism rose by 36% last year, with Spain's interior and north seeing 51% growth. The "Think You Know Spain? Think Again" campaign launched in June aims to promote lesser-known areas. The 28th Intur Fair in Valladolid emphasizes inner tourism's role in sustainable development. AI and robotics are poised to enhance tourism, while MICE activities boost destination branding. Events, like those in Davos, showcase smaller cities' potential.
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  • 2 min

Así será el primer parque temático de Pokémon del mundo

🎠 PokéPark Kanto, opening on February 5, 2026, inside Yomiuriland, Tokyo, is Japan's first permanent Pokémon theme park. Spanning 26,000 sq meters in Tama Hills, the park features Pokémon Forest and Sedge Town. Attractions include Vee Vee Voyage and Sedge Gym. Tickets go on sale November 21, 2025, with Trainer’s Pass and Ace Trainer’s Pass options. The park will host over 600 Pokémon, enhancing Japan's experiential tourism offerings.
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  • 4 min

Ona Hotels AND Apartments: verano todo el año en Canarias  

🏖️ Ona Hotels & Apartments, con 13 hoteles en Tenerife, Lanzarote y Gran Canaria, fusiona libertad y servicios hoteleros. Con 49 complejos en España, Andorra y Marruecos, destaca en 26 destinos. En Tenerife, 10 establecimientos, como Pearly Grey y Palm Beach, ofrecen vistas al Atlántico y comodidad. En Las Galletas, Ona Alborada dispone de una piscina de agua salada de 3,800 m². Los Cristianos alberga Hollywood Mirage y Beverly Hills Heights, ideal para familias. Ona promueve un verano eterno en Canarias.
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  • 2 min

Vincci llega a Asturias con un hotel que abrirá en 2027

🏨 Vincci Hoteles plans to open a 4-star hotel in Gijón, Asturias, by 2027, with an investment of approximately 20 million euros. The 15-story hotel will offer 124 rooms and will be housed in the historic Hotel Robledo building, undergoing a two-year renovation by Hernández-Sande Arquitectos. Facilities will include a restaurant, rooftop, and gym. Vincci Hoteles expands its presence in northern Spain, adding to its portfolio of 41 hotels across Spain, Portugal, Tunisia, and Greece.
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Las agencias de Baleares, a favor de la ecotasa, pero con más transparencia

🌴 Aviba, the Balearic agency association, backs the ecotax's continuation to foster sustainable tourism but demands transparent fund management. They stress the importance of clear communication on fund allocation to projects like environmental conservation, water management, and public transport. Aviba warns against indiscriminate tax hikes that might harm demand and credibility, advocating for balanced, sustainability-driven promotion. They suggest managing the ecotax under the Balearic Government's Sustainability Pact to position the islands as a leader in responsible tourism.
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