España adelanta al resto de Europa en el crecimiento del turismo de compras
💸 In Spain, high-end shopping tourism is surging, with tax-free spending by non-EU visitors growing 5% year-on-year by Q3 2023, compared to 2.5% globally and 4% in Europe. U.S. tourists have replaced Chinese as top luxury spenders, tripling in Europe and quadrupling in Spain. Gen Z, now 12% of global luxury spending, contributes 20% in Spain. Madrid's tourism focuses on impactful experiences, as highlighted in the "Día Fortuny" event.
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