Hosteltur

📈 Carlos Cendra from Mabrian emphasized data intelligence to enhance travel agency competitiveness by understanding client behavior. Verónica de Íscar from Civitatis highlighted the digital transformation impact, noting technology's role in pre-travel experiences. WhatsApp is crucial for agency communication. Data analytics helps identify market niches, with 60% of travel expenses occurring at destinations. The 5th Hosteltur event features over 15 masterclasses focused on innovation. The event underscores the importance of blending AI with human intelligence.

🤖 In 2023, McKinsey and Skift Research highlight the travel industry as a key beneficiary of autonomous AI, which executes tasks like booking flights. Unlike generative AI, it transforms from reactive tools to proactive collaborators. A U.S. survey shows 30% of users will use AI for trip planning by 2025, up from 13%. Travelers value AI for inspiration (72%) and bookings (60%). Challenges include outdated infrastructure and data silos. Autonomous AI will redefine travel operations.

📈 Beroni anticipa para 2025 un crecimiento de casi 45% y un aumento del empleo del 40%, impulsado por la expansión del turismo de negocios y el segmento sénior. La compañía ha guiado a más de 170 agencias en el Kit Digital, adquirido Diurnus, y lanzado innovaciones como EugynIA y M.A.R.C.O. El alza en costos de alojamiento y transporte ha frenado el crecimiento del sector, pero intensificó la demanda tecnológica, beneficiando a Beroni.