Hosteltur

📌 Branded residences, mixed-use lodging expanding in Spain, were discussed by experts at Updating Hotelero 2025 on March 27. Organized by HOSTELTUR, Accor's Core Martín, Idiliq Group's Juanjo Millán, moderated by The Hotel Factory's Miguel Salom, the event spotlights hotel investment markets, management models, and business succession.

🎂 In less than 20 days before Easter, hotel bookings in Spain are rising: Baleares up by 36% from 2024, Canarias and Peninsula nearing last year's figures by 14% and 1% respectively. From April 17-21, 856 hotels (204,700 rooms) report increased average rates, with couples dominating bookings (over 70% for 3-7 nights). Baleares bookings hit 24,735 (+36% from 2024), Canarias at 30,831 (-14% from 2024), and Peninsula with 23,905 bookings (-1% from 2024). ADRs are up by 11% in Baleares to €127.20, 3% in Canarias to €216.35, and 5% in Peninsula to €150.07. Online agencies and Booking.com are top booking sources.

🏦 Antonio Catalán increased his stake in the joint venture ACHM with Marriott International from 50% to 80%. ACHM Hotels by Marriott operates hotels from 6 Marriott brands, with 2 more planned for opening in the coming months. Javier Sancho, the commercial and marketing manager, highlighted the value of Antonio's leadership and the power of Marriott's brand portfolio. ACHM aims to double its hotel numbers to 150 in five years, with 25 new properties already signed to open in the next two to three years across Spain, Italy, and Portugal. The expansion strategy includes a partnership with Marriott Bonvoy's 240 million members. Antonio Catalán's vision is to continue to position Marriott in Spain and Italy, leveraging his experience to grow in these key tourist markets. ACHM is also developing AC Essentials for secondary cities, addressing the demand for good basic amenities at fair prices. ????