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Hosteltur

3407 posts
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  • 6 min

Gabriel Escarrer: “¿Hacia la segunda balearización?”

🏨 Hotel capacity in the Balearic Islands increased by only 5% since 2015, while vacation rental homes soared by 135%, with 1 out of every 25 homes dedicated to tourism—the highest ratio in Spain. Pollença leads in tourist housing, second only to Yaiza and La Oliva in the Canary Islands. Meliá Hotels International's CEO Gabriel Escarrer points out that while hoteliers have invested in quality over quantity since the 2012 Tourism Law reform, the “powerful landlords' association” Habtur continues to saturate the market and push residential housing out. The government's planned decree favors the rental tourism model without addressing the housing crisis, potentially leading to a "second Balearization" where quality tourists may decline due to unsustainable conditions.
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  • 2 min

Soho incorpora una cartera vacacional con más de 1.000 camas

🏕 Soho now manages over 1,000 beds in Ibiza, Menorca, and Cullera (Valencia) previously under Mij Hotels, focusing on the vacation segment with its Moon Dreams brand. The portfolio includes the 3-star Moon Dreams Coral Beach with 255 rooms in Ibiza, the 4-star Aparthotel Moon Dreams Atlantic with 123 rooms near Es Canar beach, Ibiza; the 3-star Moon Dreams Cullera with 69 rooms near Platja de Sant Antoni (Valencia), and in Menorca, the 4-star Moon Dreams Marina Parc with 240 rooms, Moon Dreams Los Lentiscos Apartments with 180 units, and Cabo de Baños with 42 apartments. Reservations are open from May, except for Aparthotel Moon Dreams Atlantic, Ibiza. Mij Hotels shifts towards the urban segment with seven new additions in prime areas of Madrid, Málaga, and Cádiz, alongside a restructuring plan including a new website launch.
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  • 4 min

Semana Santa: dime de qué comunidad eres y te diré dónde viajarás

🏖️ During Semana Santa 2025, 75% of Spanish travelers booked international trips, favoring Italy (16%), Morocco (7%), and the UK (5.5%), despite the new ETA requirement since April 2. Spain retained 25% of domestic bookings, with popular cities like Toledo, Madrid, and Granada. Tokyo's free tour bookings are expected to surge by 500%, while Tánger's Spanish visitor numbers are projected to double from 2024. National tourism remains robust, with one in four choosing Spain, and cities like Teruel may see free tour bookings increase by 120%. Travelers show a preference for culturally rich, less conventional destinations, indicating a trend toward segmented, personalized tourism.
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  • 6 min

El turismo impulsa su revolución sostenible en los Traveling for Happiness

🏖 La quinta edición de los "Premios Traveling for Happiness", organizados por AEHM y Connecting Heads, resalta la importancia del turismo sostenible. En 2024, se presentaron 40 candidaturas. Este año se espera un aumento, con una nueva categoría "Preservación de fauna y flora" propuesta por National Geographic. Las candidaturas muestran compromiso y creatividad, evolucionando hacia proyectos con visión a largo plazo e integración de la sostenibilidad como pilar empresarial. Los ganadores se anunciarán el 2 de junio tras la deliberación del jurado el 28 de mayo.
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  • 2 min

El turismo de congresos aumenta su impacto económico en Madrid: 5.674 M €

🏢 In 2024, Madrid hosted 54,784 MICE events (+2.3% from the previous year), with 2.58 million attendees (+2.28%), generating an economic impact of €5.674 billion (+8.3% from 2023). The average stay for national MICE tourists was 2.8 days (+28.6% from 2023), and for international tourists, it was 4.5 days (+2.22% from 2023). Almudena Maíllo presided over Madrid Convention Bureau's assembly, which introduced a new board for 2025-2027, focusing on sectors like fintech and e-health.
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  • 3 min

La vivienda turística divide al sector: cruce de posturas en Mallorca

🏠 The Gobierno de las Islas Baleares' draft decree aims to reduce tourism saturation and illegal offerings has been questioned by the Federación Empresarial Hotelera de Mallorca (FEHM), citing no improvement in housing access or resident cohabitation. FEHM insists on expiring temporary rental authorizations to revert residences to original use, highlighting over 98,000 vacation rental places in 8 years. Habtur counters, blaming hotel industry growth for urban pressure and social issues, while defending vacation rentals as beneficial for local families' economies.
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  • 3 min

Innovación hotelera con la tecnología como aliada ya es ahora o nunca

📈 Benjamin Devisme, CEO of Quicktext, criticizes hoteliers for not innovating and leveraging technology, insisting on a financial plan with ROI to generate revenue. Mario Villar, former Director of Turismo Comunidad Valenciana, echoes innovation's importance at the fourth Data & Revenue Camp at Hotel Cap Negret. Devisme highlights three key digitalization strategies: attitude, responsibility, and understanding technology as a process. Meanwhile, Cindy Johansson from Paraty Tech and Rodrigo Orozco of Class One Group stress data quality and centralization for effective use and innovation.
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  • 1 min

Turijobs reúne un millar de candidatos y 38 empresas en una bolsa de empleo

🏢 Over 1,000 tourism and hospitality professionals attended Turijobs Talent Meetup on April 1st, where 38 companies conducted an average of 60 interviews each, offering more than a thousand job openings. Companies like Meliá Hotels International and Marriott were present. The event included expert talks on employability and professional development, as well as a CV photography service for attendees.
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  • 5 min

Las agencias de viajes, ante los nuevos enemigos de la distribución

🏨 Despite the challenge of direct sales, travel agencies in Spain persist, as evidenced by AON data showing an average of 3.5 surety policies issued annually, indicating a growth in new agency openings. At the FAAV's second convention, April 3-6 in Morocco, it was noted that agencies account for about 40% of air ticket sales, 30% in the hotel sector, and 20-25% in rail transportation. Even amidst increased travel costs post-pandemic, agencies maintain an essential role, with sales margins remaining tight. Notably, agencies have not declined since the late 90s, holding a steady 30% share in trip bookings. Key players like Iberia Cards and Binter affirm their commitment to intermediary channels, with Binter distribution through agents reaching up to 80% on some routes.
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