Hosteltur

🏠 Sevilla's Semana Santa generated an economic impact of €400 million, with hotel occupancy around 80%, peaking at 93% on Good Friday. Castilla y León welcomed 550,000 tourists, creating an economic impact of over €90 million, led by Burgos, Salamanca, and León. Toledo's hotel occupancy hit 87.6%, Madrid saw positive tourism figures despite rain, and Dinópolis theme park recorded a 30.5% visitor increase. Lleida reported 85,000 tourists with 260,000 overnight stays, while Galicia had a mixed performance with an average occupancy near 58%, and Cantabria reached a 75% occupancy rate, with a noted shift towards illegal tourist housing impacting traditional hospitality revenues.

📅 The Imserso travel program for the 2025-2026 season offers 879,213 spots with varied pricing: a flat rate of 50 euros for the lowest incomes and prices ranging from 132.91 euros for 4-day trips to provincial capitals to 464.72 euros for 10-day stays with transport in the Canary Islands. Lote 1 has 440,284 places with 3,530 at the flat rate; Lote 2 offers 228,142 spots, 1,835 at the flat rate. Prices for 10-day stays in Andalusia, Murcia, Catalonia, and Valencia are 309.22 euros with transport and 270.39 euros without. The Imserso tender was published on April 17, with a competitive bidding phase among major tourism groups, but the late start during Easter may delay the first trips until after September 2025.

🏨 Aerolíneas y cruceros ganan hasta un 40% de sus ingresos por servicios personalizados, mientras que la hotelería apenas alcanza un 4%. Con un mercado de personalización hotelera generando cerca de 3.000 millones de dólares anuales, el sector podría octuplicar su facturación en esta área si iguala las cuotas de industrias adyacentes. Fermín Carmona, CEO de Hotelverse, señala la falta de personalización real en reservas y la fragmentación de la industria como barreras clave. Nuevas estrategias como add-ons personalizables, selección de número de habitación y venta de experiencias externas podrían incrementar la facturación hasta un 10%, 5% y 5% adicional respectivamente. Los sistemas de pujas dinámicas para el upselling prometen optimizar ingresos y la integración con PMS y motores de reserva facilita su implementación. El sector hotelero tiene el potencial de llegar a un 35% de ingresos por personalización.