Hesperia Sevilla, banco de pruebas del concepto experiencial de la cadena
🏨 Hesperia Sevilla, led by Pere García, is redefining the hotel experience in Sevilla by collaborating with local entities like Hermandad rociera de la Macarena. They've improved local caseta facilities without privileges, supporting social activities. A showroom for Sibilina flamenco dresses, designed with Victorio & Lucchino, was set up, alongside cultural exhibits. Future plans include cultural talks and community-focused initiatives. García emphasizes non-invasive tourism to maintain local identity and economic significance.
Share
