Hosteltur

🗺️ McKinsey y Skift señalan que el sector turístico enfrenta obstáculos en la adopción rápida de inteligencia artificial debido a la fragmentación tecnológica y dependencia de sistemas heredados. Javier Caballero de McKinsey destaca que la IA agéntica puede transformar el turismo al automatizar tareas complejas. Sin embargo, la escasez de perfiles técnicos y la falta de una hoja de ruta clara son desafíos. Siete de cada diez consumidores están dispuestos a usar asistentes IA para gestionar viajes.

🗺️ Barcelona, 2023: Stasher ranks Barcelona as Europe's top layover city with a score of 99.23/100, boasting over 245 attractions per 10 km² and proximity to El Prat Airport (12.5 km from the center). In 2024, tourism grew 4.8%. Amsterdam follows with 96.15, and Paris with 90.12. Madrid is fifth, noted for its low traffic congestion. "Connection tourism" is rising, as travelers utilize layovers to explore. Rome ranks last with 53.04.

📈 Hotel prices in Spain close 2025 with a 2% decline for New Year's Eve. Madrid (€263) and Barcelona (€241) see significant drops of 8% and 10%, respectively. In contrast, Canary Islands (€378) rise by 10%, with Alicante up by 19% and Valencia by 4%. Across Europe, London's rates top at €364, followed by Paris (€290) and Amsterdam (€282). Overall, economic hotels face greater pricing challenges while luxury segments remain robust.

🏡 Baleares and Canarias lead Spain's hospitality VAB, with contributions of 23.8% and 22.3%, respectively, according to the 2024 Hostelería de España Annual Report. Released on December 16, these figures highlight the islands' economic reliance on hospitality, as almost one in four euros of net wealth originates from the sector. Comunidad Valenciana (8.1%), Andalucía (6.7%), and Cataluña (6.6%) follow. This dependence poses vulnerability to social climate changes, unlike diversified economies like Cataluña or Madrid.