Hosteltur

📈 Javier Pérez, director general of VP Hoteles, admitted a miscalculation during the pandemic, expecting larger financial losses in 2021 than occurred. Out of a €13 million loan, €3.5 million remained, which funded renovations of VP Madroño and VP Metropolitano. VP Hoteles maintains lower leverages than the industry average. The new VP Sognio brand emerged last year, focusing on luxurious yet affordable hospitality, aiming for an average cost around €180 per night. Welcoming Luxury merges welcoming customer service with affordable luxury. VP Hoteles' transformation includes the VP Metropolitano, introducing art and design elements, and catering to local Madrid culture. The VP Madroño is undergoing renovations this summer, VP Recoletos requires a significant update planned for the next year, and their Tres Cantos hotel's adaptation to Sognio is being considered. Innovations in technology and staff training, especially in artificial intelligence, underpin the brand's evolution. The company's revenue target for 2026 is €45 million, with a current debt of €60 million, repayable over 12 years at €6 million annually.

📌 Branded residences, mixed-use lodging expanding in Spain, were discussed by experts at Updating Hotelero 2025 on March 27. Organized by HOSTELTUR, Accor's Core Martín, Idiliq Group's Juanjo Millán, moderated by The Hotel Factory's Miguel Salom, the event spotlights hotel investment markets, management models, and business succession.

🎂 In less than 20 days before Easter, hotel bookings in Spain are rising: Baleares up by 36% from 2024, Canarias and Peninsula nearing last year's figures by 14% and 1% respectively. From April 17-21, 856 hotels (204,700 rooms) report increased average rates, with couples dominating bookings (over 70% for 3-7 nights). Baleares bookings hit 24,735 (+36% from 2024), Canarias at 30,831 (-14% from 2024), and Peninsula with 23,905 bookings (-1% from 2024). ADRs are up by 11% in Baleares to €127.20, 3% in Canarias to €216.35, and 5% in Peninsula to €150.07. Online agencies and Booking.com are top booking sources.