Hosteltur

💻 La industria hotelera está adoptando ecosistemas interconectados gracias a la inteligencia artificial (IA) y el protocolo Model Context Protocol (MCP). Este sistema unifica PMS, CRM, y sistemas de reservas, permitiendo interacciones en lenguaje natural con asistentes de IA como ChatGPT y Gemini. El enfoque elimina sistemas aislados, mejorando la eficiencia operativa y aumentando la conversión. NeoBookings lidera la adopción, facilitando datos unificados y mejorando la experiencia de reserva. El cambio es estructural, ofreciendo un sistema turístico más conectado y eficiente.

🏨 Keytel, in collaboration with EHL, enhances its training platform for over 3,800 associated hotels. EHL, founded in 1893 in Lausanne, Switzerland, is renowned for digital training, benefiting over 2,000 professionals from 60 countries with a 92% improvement in career progression. The new modules cover Hotel Management, Marketing, Revenue Management, Finance, Real Estate, Strategy, and Leadership, addressing the need for updated skills, as 40% of current skills will become obsolete by 2025, according to the World Economic Forum.

💻 Pablo Delgado, CEO of Mirai, highlights the rapid transformation driven by artificial intelligence in the hotel industry. Hotel websites should evolve from static brochures to intelligent, AI-powered assistants, offering detailed content and immediate responses. Key changes include adopting a dual model for traditional and digitally savvy users, providing multilingual and conversational interfaces, and ensuring proactive, personalized, and transparent customer service. Hotels must adapt swiftly to meet evolving guest expectations shaped by AI-driven technologies.