Transformación turística: de la recuperación al rediseño del modelo
🛫 En 2024, España recibió casi 94 million tourists and generated €126.3 billion. At the Foro Hosteltur 2025 in Madrid, attended by over 500 people, industry leaders emphasized sustainability, technology, and data. Federico J. González Tejera stressed leadership in change, while Francisco Pérez-Lozao Rüter projected travel spending to double in 10 years, driven by Asia. Inmaculada Benito highlighted tourism's modernization potential, urging public-private collaboration and strategic evolution to maintain competitiveness and sustain the sector.
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