Hosteltur

📚 Susana Cabello's masterclass at Hosteltur Academy highlights a shift in luxury tourism post-2022, with spending growing over 20% annually. It emphasizes authenticity, personalization, and sustainability over material exclusivity. Key trends include "bleisure" travel and emerging destinations. Strategies focus on brand storytelling, omnichannel excellence, and creating sensory experiences. Notable examples are Sublimotion in Ibiza and the Venice Simplon-Orient Express. The aim is to offer quality over quantity in luxury marketing.

💰 Tres de cada cuatro gestores de viajes corporativos (77%) prevén que el gasto en viajes de negocios en 2025 sea igual o mayor que en 2024, principalmente por el alza en precios (67%), expansión empresarial (55%) y mayor volumen de viajes (54%). El precio sigue siendo el factor clave para elegir hoteles, con prioridad en tarifas negociadas (83%) y ubicaciones cercanas a oficinas (82%). Las reservas a través de herramientas online han aumentado un 42% el último año.

🏠 Madrid, Barcelona, Málaga, Sevilla, Bilbao, San Sebastián, and Valencia are key locations for the rise of apartment buildings as hospitality spaces. With a focus on flexibility, these properties achieve a 60% operational profitability rate. IHG, Hilton, and local brands are investing in this sector due to its ability to adapt to diverse urban environments and offer a balanced mix of leisure and corporate demand. This trend is driven by regulatory changes and efficiency in operational costs.

🏨 In May, Spain's non-hotel accommodations exceeded 11.6 million overnight stays, a 0.6% increase from last year. Tourist apartments led with over 5.87 million stays, a 2.2% rise. Resident overnight stays rose 4%, while non-residents dropped 1.5%. The Canary Islands were favorites with 2 million stays, up 12.6%. Camping saw a 0.7% drop in stays, while rural tourism increased 5.3%. Albergues experienced a 9.7% decline. The average stay was 3.5 nights per traveler.