FITUR 2026: tecnología, confianza y las tendencias que están transformando la hospitalidad
🏠 FITUR 2026, held in Madrid, drew over 255,000 visitors, spotlighting the hospitality industry's future. Key themes included AI integration, guest feedback shaping pricing models, and experience-driven hospitality. The event marked the inauguration of the "Pabellón del Conocimiento," fostering tech collaboration. Spain's hotel transactions hit €4.2 billion in 2025, up 30%, with potential to surpass €4.5 billion in 2026. Key focus areas include talent retention, smart AI use, and quality over quantity in tourism.
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