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Eva Lacalle

100 posts
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  • 5 min

Hotel sostenible ¿Qué es y cuáles son sus beneficios?

🏕 Sustainable accommodations operate responsibly towards the environment and local communities, aiming for a positive impact through ecological and social practices. They minimize ecological impact using renewable energy, water-saving systems, and waste reduction through recycling and eliminating single-use plastics. Additionally, they employ local sustainable materials to reduce transport emissions and support regional economies. They also improve local community quality of life by preserving cultural assets and offering fair employment. The appeal of such accommodations is increasing due to their holistic approach, combining environmental impact minimization with positive societal contributions.
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  • 7 min

GDS: Todo sobre los sistemas globales de distribución

📡 GDS (Global Distribution System) connects travel agencies with car rentals, airlines, and hotels worldwide in real-time. It allows registered users to check availability and book instantly, such as Business class tickets, convertible car rentals, or capsule hotel rooms. GDS for hotels specifically automates room reservation processes for travel agents. It provides information, rates, and photos of hotel services, boasting about 500,000 points of sale globally. Well-known GDS examples include Amadeus, Sabre, TravelPort, Galileo, and Worldspan. They differ from IDS (Internet Distribution System) used by websites like Expedia or CRS (Central Reservation System) used internally by hotels for managing reservations. GDS offers benefits such as global visibility, new markets access, immediate transactions, real-time information, automated processes, and competitive advantages, essential for any hotel's sales and marketing strategy.
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  • 4 min

¿Cómo gestionar el flujo de caja de un hotel?

💰 El flujo de caja de un hotel es esencial para controlar el dinero durante un tiempo específico, incluyendo ingresos por ventas y egresos como salarios y mantenimiento. La gestión efectiva requiere registro diario de transacciones, proyección de flujos, control de costos, manejo de ingresos y cobranzas, fondos de reserva, y revisión continua. Herramientas clave incluyen software de contabilidad hotelera, Property Management System (PMS), y software de business intelligence (BI), que mejoran la toma de decisiones y la estabilidad financiera.
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  • 6 min

Video marketing para hoteles | Consejos y ejemplos

🏨 Video marketing for hotels is a promotion strategy using audiovisual content to attract and persuade potential customers. Key benefits include increased online visibility, differentiation from competitors, and higher direct bookings. Trends involve virtual tours, short dynamic videos, influencer collaborations, personalized content, live streaming, and cinemagraphs. To optimize video marketing, ensure high quality, know your audience, optimize for SEO, promote across platforms, and analyze metrics. Examples include customer testimonials, staff introductions, and sustainability initiatives.
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  • 4 min

El impacto del análisis de datos en la industria hotelera

🏨 Data analytics in the hotel industry is crucial for making well-informed business decisions, optimizing operations, improving guest experience, and enhancing hotel performance. Hoteliers utilize guest behavior tracking to tailor offerings, making strategic marketing and pricing decisions that drive brand loyalty. Data analytics also play a significant role in fraud detection by identifying unusual spending patterns and financial transaction inconsistencies. This comprehensive approach to data ensures personalized guest experiences, maximized revenues through dynamic pricing, and efficient inventory and maintenance management, ultimately fostering guest loyalty and financial success.
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  • 10 min

15 nuevas tecnologías para hoteles | Mews

```html 🏨 Las nuevas tecnologías están cambiando la industria hotelera, mejorando la experiencia de los huéspedes y la eficiencia del personal, gracias a innovaciones como check-in y check-out contactless, llaves digitales, software de gestión (PMS), cajas fuertes con bluetooth, domótica para una gestión energética más eficiente, sistemas DND, inteligencia artificial para gestionar consultas de huéspedes y analizar datos para personalizar la experiencia, llaves móviles para habitaciones, IoT para operaciones más eficientes y sostenibles, energía renovable para hoteles net-zero, pagos integrados y propinas digitales, big data y analítica, televisores con servicios de streaming, tours de realidad virtual y comunicación multilingüe asistida por tecnología. Estas soluciones ofrecen seguridad, comodidad y reducen costos operativos, al tiempo que satisfacen las demandas de los clientes modernos y contribuyen a la sostenibilidad del medio ambiente.
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  • 4 min

Guía para hoteleros sobre tasas hoteleras

🏨 Hotel rates include more than just extra charges for additional services; they can significantly improve a hotel's financial outcomes by increasing the average daily spend and overall profitability. They can boost profit margins, maintain competitiveness, offset operational costs, and diversify revenue sources. It is vital to align these rates with the hotel's location, services, value proposition, and policies to meet guest expectations and avoid surprises during their stay. Managing hotel rates effectively requires transparent communication, avoiding inclusion in room rates, utilizing packages and promotions, continuous revenue management, soliciting anonymous feedback, and striving for constant improvement. These fees are essential for maximizing hotel revenue and enhancing guest experience while covering operational costs. Transparency about these charges is crucial for gaining guest trust and satisfaction.
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