Eva Lacalle

🏨 Hotel marketing, crucial in 2024, encompasses strategies to promote and position a hotel, targeting various traveler types through channels such as social media, online booking platforms, email campaigns, search engines, events, and hotel websites. Main goals include attracting new guests, retaining current ones, creating trust and loyalty through personalized campaigns and adapting to consumer behavior trends. Key strategies involve content marketing, local SEO, social media advertising, collaboration with microinfluencers, personalized email marketing, video marketing, loyalty programs, mobile experience optimization, customer experience personalization, AI utilization, AR, VR, marketing automation, sustainability, remarketing, programmatic advertising, gamification, native advertising, and voice search optimization.