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Eva Lacalle

100 posts
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  • 5 min

Normas y reglamentos de los hoteles en el sector turístico

🏨 Hotel rules and regulations ensure guest safety and comfort, and uphold law and order, varying across hotels. Commonly, they cover check-in/out, ID and payment, noise and behavior, room occupancy, damages, tobacco use, pets, cleanliness, prohibited activities, external beverage consumption, privacy, and refund/cancellation policies. Check-in/out times are standardly communicated, with options for early check-in or late check-out for a fee. Noise and behavior rules aim to secure a peaceful environment. Occupancy rates are listed per room capacity, and exceeding limits may incur extra charges or penalties. Hotels often disclaim responsibility for personal items, providing safes in rooms, and may hold guests accountable for damages or theft. Clear pre-arrival communication of all policies is crucial to prevent misunderstandings.
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  • 6 min

Mejores prácticas para una buena previsión hotelera

🏨 The hotel forecasting process estimates future room and service demand using historical data, market trends, and external factors to optimize planning and occupancy. Artificial intelligence and predictive models have significantly improved forecasting accuracy. Forecasting guides hotel strategies, pricing, and operational resources, impacting profitability and efficiency. It incorporates real-time data, system integration, and factors like global trends, economic conditions, and climate. Hotels use revenue management, operational, and financial forecasting methods to maximize revenue, manage resources, and plan budgets. Best practices include using historical data, market analysis, data quality, real-time adjustments, and combining technology with human expertise. These strategies ensure precision and flexibility in the dynamic hotel industry.
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  • 4 min

El impacto de la tecnología móvil en hoteles

🏨 Mobile technology in hotels enhances guest experience and optimizes hotel management with features like contactless check-in/out, digital keys, instant messaging, and smartphone payments. It offers personalized comfort for guests and streamlines staff tasks by automating processes and improving internal communication. Hotels are increasingly adopting these digital solutions to meet modern travelers' expectations, promoting operational efficiency, personalized guest experiences, and cost reduction, while also increasing profitability through additional services.
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  • 5 min

Cómo implementar una estrategia omnicanal para hoteles

🏨 An omnichannel strategy for hotels integrates all physical and digital communication and sales channels for a seamless guest experience, contrasting traditional independent contact points. It relies on PMS integrations to connect management systems with booking, marketing, and customer service tools. This strategy allows guests to start their experience on one channel and continue on others without losing consistency. It enhances guest convenience and personalization, optimizes operational efficiency, and increases loyalty and profitability. Implementing an effective omnichannel strategy requires understanding customer interaction habits, integrating the right technological tools, setting clear goals, maintaining communication consistency, combining automation with personalization, and continuously monitoring and optimizing the strategy.
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  • 8 min

Guía sobre asociaciones hoteleras | Mews

🏨 Asociaciones hoteleras operan local, nacional e internacionalmente, brindando representación, apoyo en formación, promoción turística, asesoramiento legal y desarrollo de estándares de calidad. Benefician a miembros con defensa sectorial, entrenamiento, visibilidad de mercado, establecimiento de estándares, oportunidades de networking, recursos estratégicos y soporte en crisis. Ejemplos destacados incluyen la IH&RA global, ILHA para hoteles de lujo, HotellerieSuisse en Suiza, CEHAT con más de 16,000 establecimientos en España y la AHLA en EE.UU. Las asociaciones fomentan crecimiento, profesionalización y colaboración en la industria hotelera.
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  • 8 min

Diccionario de terminología hotelera | Guía

🏨 La industria hotelera utiliza terminología específica como KPIs como ADR y AGOP para medir ingresos y beneficios, y términos como ALOS para calcular la duración promedio de estancia de los huéspedes. Otros términos incluyen BEO para eventos, BAR para mejores tarifas disponibles, y CRS para gestionar reservas. Las herramientas como channel managers y PMS ayudan a manejar la distribución y operaciones hoteleras. Estrategias como precios dinámicos, early bird y yield management se aplican para optimizar las reservas y los ingresos. Conocer esta jerga es crucial para la eficiencia y ventaja competitiva en el sector hotelero.
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  • 5 min

8 Formas de usar los códigos QR en hoteles

📲 QR codes, originating from the automotive industry, now enhance hotel services by providing information access via smartphones. They cut operational costs by digitizing check-in, satisfaction surveys, and service management, also reducing paper use and wait times. Additionally, QR codes update in real-time, offer multilingual support, and can be accessed on multiple devices. Hotels employ them for contactless check-in, detailed service information, Wi-Fi connectivity, in-room requests, digital menus, contactless payments, and guest feedback surveys. Adopting QR technology positions hotels as innovative and responsive to market needs.
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  • 5 min

¿Qué es BNPL para hoteles? | Comprar ahora, pagar después

💳 Buy Now, Pay Later (BNPL) for hotels is a financing option allowing guests to book stays and split the payment into installments. This method boosts hotel revenues by encouraging higher spending on rooms and services, increases conversion rates, reduces OTA dependency, extends booking windows, refines pricing strategies, and reaches new customers, including millennials and Gen Z. For guests, BNPL offers interest-free payment distribution, improved travel planning, and enhanced stay experiences with straightforward and transparent processes. Hotels receive full payment immediately from the BNPL provider, less a processing fee, within one to three business days. Mews Payments provides an integrated solution for optimizing payment experiences and financial management in the hospitality industry.
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