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Editorial Team

57 posts

Erfolgsfaktor Reaktionsfähigkeit: Vorbereitung der Mailänder Hotels auf die Olympischen Winterspiele

🏂 Milán se prepara para los Juegos Olímpicos de Invierno 2026, y los hoteles tienen una oportunidad única de optimizar la gestión de reseñas y reputación. En el tercer trimestre de 2025, los hoteles de 4 estrellas respondieron al 50% de las reseñas, mientras que los de 3 y 5 estrellas solo al 28.7% y 24.7%, respectivamente. En comparación, la tasa de respuesta media en Europa es del 61.7%. Aprendiendo de París 2024, Milán debe mejorar la satisfacción del huésped y precios estratégicos.
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Lo que JW Marriott y Hilton pueden enseñarnos sobre cultura, datos y éxito en las aperturas hoteleras modernas

📅 Dolores Castillo plays a pivotal role in launching flagship hotels like JW Marriott Guadalajara and Hilton Guadalajara Midtown. Key factors for success include market understanding, guest satisfaction, and a focus on wellness, personalization, and sustainability. Her leadership during the Marriott-Starwood merger highlights cultural alignment over technological integration. While data aids decision-making, Castillo emphasizes intuition and relationships. Global hospitality strategies require cultural intelligence to navigate U.S., Mexico, and Latin American markets effectively.
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Blending Tradition and Innovation at The Belfry: A Conversation on the Future of Guest Experience

🏌️ Emma Catterall, Senior Finance Director at The Belfry, highlights the resort's transformation from a traditional hotel into a short-break destination, focusing on emotional guest experiences beyond its renowned golfing legacy. The Belfry, which hosted the Ryder Cup four times, integrates technology to enhance personalization and empower staff. Recent upgrades include 150 new rooms overlooking a historic fairway. The "Belfry DNA" initiative boosts guest satisfaction through team collaboration. Emma advises hoteliers to experience their properties from a guest's perspective.
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The Implementation Playbook: Part 1 of a 5‑Part Series on Hotel PMS Rollouts

📈 Ryan King, Senior VP for America, shares insights on successful hotel PMS implementations, emphasizing rigorous planning, leadership, and open communication. Projects with clear communication plans have a 30-40% higher success rate. Key strategies include aligning leadership, prioritizing the go-live phase, empowering change advocates, and maintaining discipline. Organizational alignment prevents confusion, while local flexibility must balance corporate consistency. Effective management of issues involves clear, objective communication to avoid blame cycles, ensuring smoother transitions and quicker recovery.
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Temporada de presupuestos 2026: Por qué los datos de tus huéspedes son tu herramienta de planificación más valiosa

📈 Edwardian Hotels London, in response to feedback from corporate clients, redesigned spaces to include shared workspaces, enhancing satisfaction and loyalty. A Berlin boutique hotel improved guest satisfaction by replacing mattresses after A/B testing. Hotels often misalign investments, focusing on decor instead of atmosphere or technology over basic needs. Guest reviews correlate with financial performance, emphasizing the importance of reputation-driven investments. Prioritizing guest feedback in budgeting ensures alignment with real needs for optimal ROI.
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From Bellboy to Boardroom: Leadership, Technology, and the Human Side of Hospitality

💻 Felipe Ríos Romo, CEO of Beyond Hospitality Business, started in hospitality at 14, transitioning from a family B&B to major hotel chains. In over 40 years, he witnessed the shift from paper-based to digital systems. In 2020, during the pandemic, he converted Hotel Fénix into a tamale kitchen, selling 100,000 tamales in 100 days, emphasizing community solidarity. Key insights include balancing technology with human touch in hospitality and leveraging OTAs strategically for growth and customer loyalty.
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How Integrated Hotel Technology Complements Distribution Strategies

📱 Amadeus Travel Dreams Report 2024 surveyed 6,000 travelers across six markets revealing shifts in hospitality. 52% of travelers are open to sharing personal data for personalized offers, while 12% would pay above the average daily rate for enhanced services. 71% of business travelers prefer self-check-in, and 44% prioritize wellness options. Sustainability is key for 36% of business travelers. Integrating technology is crucial for seamless guest experiences, with a potential $5,383 extra revenue per room annually.
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Emoción, IA y el toque humano: reflexiones de Sébastien Félix, de Influence Society.

💻 Sébastien Félix discusses AI's role in the hotel industry. AI-driven marketing focuses on guest needs, personalization, and brand connections. Hotels create an "emotion stack" with stories and videos for direct bookings. Unified data allows real customization while balancing AI speed with human authenticity. Hotels can reduce design time from 10 weeks to 2 using AI. The main adoption challenge is cultural, not technical, and new opportunities arise despite some tasks disappearing. Emphasizing human interaction remains essential.
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Demasiados sistemas, muy poco tiempo: cómo los hoteles pueden simplificar la tecnología y empoderar a sus equipos

💻 TIME Hotels reduced administrative workload by 30% through Daylight PMS, unifying operations across 17 properties. Ruby Hotels and Langham Hotels leverage connected tech like Infrasys POS and Reviewpro Reputation for enhanced guest personalization and operational efficiency. TIME Hotels utilized middleware for compliance across Middle Eastern properties. Gradual tech integration, starting with areas of friction, was key for Dakota Hotels. Emphasize open API platforms, middleware for data integration, and prioritize people-centric workflows for improved hospitality.
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Navegando por la próxima frontera del comercio social en el sector hotelero

📲 A partir de agosto de 2025, TikTok Go, en colaboración con Booking.com, estará disponible en EE.UU., Indonesia y Japón. El modelo sigue el esquema de comisiones de Booking.com, donde los hoteles pagan entre un 10% y un 25% de comisión. La expansión global se espera en 12 a 18 meses, priorizando mercados como el Reino Unido y Australia. Con más de 1000 millones de usuarios mensuales en TikTok, la integración puede revolucionar la distribución hotelera.
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