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Carla Mendez

138 posts
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  • 4 min

Hoteles a pleno rendimiento: claves para una climatización eficiente en temporada alta

🚸 Spanish hotels anticipate record occupancy rates in 2025 during the high season starting with Easter Week. To ensure guest comfort, efficient climate control systems are paramount. Bosch Home Comfort provides tailored solutions, such as the Air Flux 6300 series offering up to 150 kW for large hotels, and the mini VRF Air Flux 4300 for boutique hotels. The Condens 7000 FP boilers function with up to 20% hydrogen mix, while the Compress 3000 AWP heat pumps use eco-friendly R32 refrigerant. Intelligent control systems like the CC-8000 enhance operational efficiency, with hotels dedicating up to 25% of their budget to energy consumption. Bosch's commercial and industrial solutions aim to combine efficiency, sustainability, and reduced planning and installation efforts. 🚧
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  • 2 min

Acttiv e ITH se unen para impulsar la innovación en el entretenimiento turístico

🏖 Acttiv and Instituto Tecnológico Hotelero (ITH) partnered on March 19, 2025, in Madrid to digitize and innovate hotel entertainment. Their goal is to enhance guest experiences by integrating emerging trends and digitalization tools into entertainment strategies, according to studies by Acttiv's Data Analytics department. Javier Gruñeiro, Acttiv's president, and Álvaro Carrillo de Albornoz, ITH's director general, aim to create personalized experiences through data and technology, reinforcing the entertainment sector's strategic importance to hospitality.
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  • 3 min

Cloudbeds presenta el informe anual sobre el estado del alojamiento independiente

📈 Cloudbeds, a hotel management software platform, released its "Estado del alojamiento independiente 2025" report. The report highlights that 2025 is the "year of performance optimization" for independent hoteliers, who face staff shortages, price-sensitive travelers, and competition from branded hotels, which now constitute 72% of all US hotels. Key findings include: occupancy trends showing stability in 2024, global average daily rate (ADR) decreasing by 1% in 2024, and online travel agencies (OTAs) capturing 61% of all bookings for independent properties. Based on data from over 20,000 independent properties across 150 countries, the report also identifies five trends for 2025, including value-oriented travel and widespread AI adoption in hotel operations. For more details, visit cloudbeds.com/es/informe-hoteleria/. Cloudbeds has received multiple awards and recognitions between 2021-2025, serving properties in over 150 countries.
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  • 3 min

Digitalizando a los pequeños hoteles: El impacto de Mastercard Strive y Connectycs en España

💸 The Spanish tourism industry is poised for economic growth, with a projected 3.2% GDP increase in 2024 and a record 94 million tourists in the previous year. Youroom, managing bookings for 11 small independent hotels in Spain, aims to expand to Germany, North America, and Latin America, overcoming operational and financial constraints with the help of AI-powered digital solutions from Connectycs and Mastercard Strive. Integration took less than 48 hours, allowing for global market access and ensuring timely payments with Connectycs' Finpay. The Mastercard Strive and Connectycs partnership aims to support 10% of Spanish hotels with under 100 rooms, endorsed by the Instituto Tecnológico Hotelero (ITH), democratizing technology for small businesses.
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  • 4 min

El 93% de los hoteles mide su consumo de agua y el 77% aplica medidas de ahorro: el sector avanza hacia una gestión más sostenible

🚿 In Madrid, a 2025 study by Instituto Tecnológico Hotelero (ITH) and Bioscore found 93% of Spanish hotels monitor water usage, and over 77% have daily water-saving measures. Yet, only 46% achieved consumption reduction goals. Investments in water reuse infrastructure and long-term sustainability strategies are needed. International chains outperform national ones, with 88% assessing water risks and setting quantifiable goals. Hotels face challenges like effectively reducing consumption and promoting circular economy practices to ensure future water availability.
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  • 3 min

Cinco predicciones sobre cómo la IA generativa transformará el sector turístico

🏖️ The article discusses how AI generative technology will transform the tourism sector by creating hyper-personalized experiences, seamless planning and booking, improved customer service, workforce skill transformation, and increased operational efficiency. Key points include customized itineraries and real-time travel recommendations, integration of systems and data, chatbots with natural language processing, AI-assisted customer service agents with new roles like chatbot conversation designers, essential digital literacy and emotional intelligence skills for professionals, and predictive analytics for better decision-making and cost reduction. The next decade will see significant advancements in tourism and hospitality, with those adopting new technologies leading the competitive edge.
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  • 4 min

Jorge Marichal, reelegido Presidente de CEHAT

🏠 Jorge Marichal was reelected as President of the Spanish Confederation of Hotels and Tourist Accommodations (CEHAT) in Madrid on March 12, 2025. Marichal, also the head of the Hotel and Extra-Hotel Association of Santa Cruz de Tenerife (Ashotel), embarks on his third term with a renewed Executive Committee. He'll continue to strengthen CEHAT's lobbying role and address challenges like sustainability, digitalization, and enhancing domestic accommodations' competitiveness. The Executive Committee includes four vice presidents: Santiago García-Nieto, Gabriel García, José Carlos Escribano, Javier Vich, and 14 board members. State Secretary of Tourism Rosario Sánchez Grau honored José Luis Yzuel during the event. CEHAT's new direction aims to reinforce the sector's representation and national and European competitiveness.
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  • 3 min

“ITH y Thinktur avanzan en el camino de la eficiencia energética hotelera en su encuentro anual

🛠 Representatives from key technological firms in the hospitality sector met for the annual Club de Tendencias en Sostenibilidad y Eficiencia Energética on Tuesday, 4 March. The meeting, held via videoconference on 10 March 2025 in Madrid, centered on discussing advancements in energy efficiency and sustainability. The "ITHSaveHotel" program advised over 20 hotels on energy production facility renovations within the last year, with six proposals for intervention currently underway. Energy Savings Certifications (CAEs) were highlighted for their potential to reduce investment costs by up to 40%. The program aligns with the 2030 decarbonization goals and the drive for more sustainable hotel operations. Additionally, plans for the 2025 "ITH Hotel Energy Meetings" were proposed to continue promoting technical knowledge and sustainable energy management in the hotel industry.
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