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Amber Ward

3 posts

Lujo con alma: Jordi Caralt y la redefinición de la hospitalidad desde la emoción y el propósito

🏨 Hidden Hotels, led by Jordi Caralt Coloma, embraces a new luxury era, focusing on emotional, authentic experiences over material excess. With over 30 years in hospitality, Jordi highlights the importance of empathy, authenticity, and purpose in leadership. Hidden Hotels differentiates itself with personalized, sustainable, and culturally immersive stays. The future of luxury hospitality leans towards emotional, sustainable experiences, with a focus on human connection. The transformation begins by aligning values, mission, and market expectations.
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AI-Powered Hotel Seasonal & Holiday Visuals: No New Photoshoots, Just New Vibes

📷 Utilizing AI, hotels can instantly adapt existing images for seasonal campaigns, creating festive, summery, romantic, or event-specific settings in minutes. These AI-enhanced visuals can be used across marketing channels like social media, email campaigns, and digital ads without the added hassle and cost of new photo shoots. AI suggestions transform original hotel photos into themed scenes for occasions such as Christmas, Valentine's Day, birthdays, Halloween, and Easter, demonstrating a cost-effective and brand-consistent content strategy.
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FHT París 2025: optimización entre bastidores, excepcionalidad en primera línea

🏨 At FHT Paris 2025, industry leaders discussed the digital transformation in hotel operations. The event addressed operational and strategic implications, highlighting digital tools' importance for efficiency and survival. Key points included back-office digitization, real-time operations with mobile apps and sensors, and data-driven guest personalization. France's move to eliminate paper invoices by September 2026 underscores the urgency of digital adoption. Tools like GRI™ from Reviewpro turn guest feedback into actionable insights, with a Cornell University study showing a 1-point GRI increase correlates with a 0.89% rise in ADR and 0.54% in occupancy. Digital transformation also supports sustainability, with 68% of travelers seeking eco-friendly hotels. Groupe Madeho's Clé Verte certification exemplifies the synergy of human commitment and digital infrastructure in achieving eco-goals. The session concluded that digital transformation success depends on a culture of continuous improvement, not just the acquisition of tools.
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