Princess Hotels & Resorts mejora su rentabilidad (+102% ROAS) con las campañas de Demand Gen de Google
🏖 Princess Hotels & Resorts, targeting luxury tourists in the Dominican Republic and Mexico, and partnered with Google and Mirai, achieved a 165% increase in qualified leads and 102% in profitability (ROAS) for Q2 (April to June). Campaigns also delivered +18% revenue growth and +14% in bookings. AI-driven Demand Gen strategies and smart bidding tactics contributed to these significant results, with a noteworthy conversion assistance ratio of 19.1.
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