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💸 Hotel Bécquer experienced a 9% increase in resellable rate sales, now accounting for 14% of bookings, compared to 6% previously, and doubled its reserved nights compared to July-September last year. Hotel Kivir saw a 5% growth in resellable rate reservations, now at 15% of total bookings, with a 57% increase in reserved nights over the previous year. Mirai integrates with Takyon, enabling travelers to resell non-refundable bookings, enhancing flexibility and potentially boosting hotel revenues.

🏨 Club Mac, a family tourism hotel with 1024 rooms, partnered with Mirai a decade ago to enhance direct sales in a tour operator-dominated market. By 2013, direct sales accounted for 6% of total sales, doubling year-on-year room nights. By the end of 2023, direct sales surged to 36% of revenue, lowering commission costs to 3.6%, and web became the main sales channel. Innovations include a loyalty program, upselling module, and reservation saver, positioning Club Mac and Mirai as industry innovators.

💳 Mirai introduces "Book, Think & Pay" (BTP), enhancing its booking engine to optimize direct channel conversions and capture more direct bookings online, via phone, WhatsApp, SMS, or email. With BTP, clients can secure their reservation with a credit card within a configured timeframe for 'pay at the hotel' rates, or make immediate payments with 'pay now' rates on the website's payment gateway. The feature targets reservations made through phone, WhatsApp, or SMS channels, increasing conversion by allowing secure payment without sharing credit card details over the phone, overcoming double verification processes, and eliminating transaction risks. Up to 75% of guests complete their payment, while 25% do not. BTP offers flexibility, allowing businesses to customize settings, such as the timeframe for payment completion (e.g., 24 or 48 hours), and can be restricted by direct sale type, booking window, rate type, market origin, or device type. It is compatible with any payment platform without the need for additional solutions. Businesses interested in activating BTP can contact their account manager for setup assistance.

📈 Daniya Denia, part of Daniya Hotels group with 122 rooms, after positive results in 2023, sought Mirai Consulting for improvement potential analysis in terms of occupancy, ADR, Revpar, distribution, direct sales, and revenue. Following the early-year action plan, by mid-2024, the hotel witnessed substantial increases in all metrics, with even better prospects for direct sales. Carlos Buedo, the hotel's director, expressed satisfaction with both the process and the economic results, considering similar strategies for Hotel Daniya Alicante.

📰 Mirai Opera Cloud App is now available through Oracle Cloud Marketplace, enabling hotel management of direct channel booking engines natively from the PMS without extra software. Oracle Cloud Marketplace is a centralized repository of enterprise apps by Oracle and partners. The integration differentiates direct channel strategies from OTAs, integrating ARI and bookings, streamlining technology for hoteliers. OCI offers comprehensive cloud services with security, high performance, and cost savings, allowing for quick and efficient business workload transitions to the cloud. Pablo Delgado, Managing Partner of Mirai, emphasizes the ease of operations and focus on optimizing revenues and cost management for hoteliers with Mirai's involvement in Oracle Cloud Marketplace.

📱 Mirai integrates loyalty program features into their reservation engine to compete with large hotel chains, regardless of establishment size. Mirai now incorporates Hubspot CRM to cater to the specific needs of the hotel industry, ensuring robust data management and precision through API integration, not tracking pixels. This integration synchronizes real-time bookings, cancellations, and loyalty program data without any additional costs for Mirai clients. The goal is to optimize direct channel customer acquisition, retention, and repeat bookings.

📦 Mirai integrates with Cloudbeds, a leading hotel management platform serving tens of thousands of properties in over 150 countries, offering inventory, pricing, and booking management directly from Cloudbeds. This real-time system enables efficient operation and time-saving for hotels, with no initial or monthly fees charged by Mirai for the connection. For assistance, contact your account manager or Cloudbeds directly.