Agustina Lagos

🏨 Hotel price disparities occur due to varying sales channel rates, with potential rates of 100 euros on the official website, 90 euros on an OTA, and 110 euros with breakfast and a complimentary foot massage elsewhere. Causes include different commission structures, marketing strategies, currency conversion, regional adjustments, and human or technological errors. Consequences include loss of direct bookings, customer confusion, distrust, and revenue management difficulties. Disparities can be linear, opaque, market-specific, device-specific, or time-sensitive. Tools like rate monitoring software and revenue management systems, along with manual checks and automated alerts, can help detect and manage disparities. Strategies to reduce disparities include using channel managers, regular monitoring and audits, inventory distribution control, and focusing on direct sales. 📊

🏨 According to Forbes, 72% of consumers engage only with personalized marketing messages. Guest loyalty means not just offering comfort but creating personalized experiences and making guests feel valued. Loyal customers not only ensure recurring revenue but are also likely to recommend the hotel, which can be more cost-effective than acquiring new ones—up to five times less expensive. Technologies like Mews facilitate stress-free check-ins and personalized interactions, enhancing guest loyalty without extra effort. Make guests feel at home, remember their preferences, and they'll likely return, becoming brand ambassadors without additional marketing costs.