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Automatic

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  • 3 min

Campings, a la cabeza en pernoctaciones y ocupación en agosto

🏕 In August, tourist accommodations outside of traditional hotels reached over 26.1 million overnight stays, marking a 1.5% increase compared to August 2023. Apartments saw a 2% rise to 11.09 million overnight stays, with non-resident nights up by 6.7%. The occupancy rate for tourist apartments was 57.2%, with the UK being the top source market at 32%. Campings led with an 1.8% increase to 11.57 million overnight stays, while rural accommodations dipped by 1.4% to 2.4 million. Hostels recorded 1.12 million overnight stays, up 0.7%. The Valencian Community, Catalonia, and Galicia were popular destinations, with the highest occupancy rates in the Balearic Islands.
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  • 3 min

Las tres noticias más importantes del sector turístico, 1 de octubre

🏨 Javier Isidro Mosquera, general director of Ibervalles, announced the transformation of an office building at 27 General Perón Avenue, Madrid, into a 5-star hotel. The property, owned by Allianz until 2023, is contracted with CBRE to find a hotel operator, aiming to meet the booming hotel demand in Madrid driven by urban and tourism renewal. Proximity to Bernabéu Stadium is seen as a benefit, impacting hotel prices during major events. ????
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  • 2 min

Ibervalles construirá un hotel de 5 estrellas cerca del estadio Bernabéu

🏨 Javier Isidro Mosquera, director general de Ibervalles, anunció la conversión de un edificio de oficinas en un hotel de 5 estrellas en la avenida General Perón 27 de Madrid. La socimi, que compró el edificio a Allianz en 2023, ha contratado a CBRE para encontrar un operador hotelero y planea la demolición del actual inmueble de 7.020 metros cuadrados y 13 plantas. Con 63 plazas de parking, el proyecto apuesta por un diseño sostenible y aprovechará la cercanía al estadio Bernabéu. Ibervalles, con una cartera de 13 activos, invertirá 240 millones de euros en hoteles en 2025.
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  • 2 min

La Agencia Catalana de Turismo estrena nuevo formato de promoción accesible

🎬 Cristina Lagé presented the tourism promotional podcast "Greal: el secreto de las ocho llaves" in Madrid. The 11-episode series, starring Michelle Jenner and Pol Monen with special participation from Andreu Buenafuente and others, is available in Catalan and Spanish on platforms like Youtube and Spotify. The binaural audio production includes over 20 actors and aims to promote Catalan tourism by offering an immersive auditory experience.
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  • 4 min

Las plataformas audiovisuales impulsan el turismo cinematográfico

🎬 40% of Spaniards are drawn to film tourism, willing to pay more for such experiences, as per 'España de película: tendencias del turismo cinematográfico' report by The Travelling Set using Netquest research. Daily consumers of visual content are likelier to travel to filming locations. 10% have already planned trips, mostly young men (14.1%) versus women (9.4%). Under-35s represent 26.9% of film-inspired travelers. Madrid (28.1%) and Almería (22.6%) are top destinations; 25.6% have participated abroad, with 49.4% opting for self-guided tours. 38% learned of locations through friends, favoring official tourism websites (52.8%) for future travel planning.
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  • 4 min

Inteligencia artificial: punto de inflexión, no moda  

🖥 Idoya Fernández of Cuatrecasas and José María Pestaña of HBX Group (formerly Hotelbeds) discussed the transformative potential of AI in the tourism sector. At the XIX Jornada annual de Gestión de Riesgos en el Sector Turístico organized by WTW, they agreed on AI's impact on talent management. The adoption of generative AI surged at the end of 2022 due to its easy access and ability to deliver immediate results with natural language. Cuatrecasas values AI for data management, process efficiency, and productivity, while HBX handles 5.6 billion daily search queries with AI assistance. Concerns include data security, know-how, and intellectual property protection. AI's role in personalized employee management is exemplified by companies like Walmart and Google. Luis Zamora from Grupo Iberostar highlighted using AI to personalize employee experiences.
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  • 6 min

Las 5 palancas para que cambie el turismo sin tocar el sol y playa

☀ In Spain, 53% prefer 'sol y playa' (sun and beach) tourism, 38.3% cultural tourism, and 36.7% nature tourism. Coastal vacations are chosen by 64.8%, with 39.8% opting for coastal towns, 25% coastal cities, 21.1% countryside or mountain villages, 13.3% inland cities, and 17.5% itinerant travel. Eight beach municipalities account for 18% of hotel nights. The "Foro Acave 2024" discussed the future of tourism beyond 'sol y playa', with input from tourism professionals like Cristina Lagé, Vicent Marí, and Roberto Torregrosa. Key topics included the silver economy, tourism for all budgets, better training, utilizing travel agencies, and public-private collaboration to extend the tourist season and diversify offerings.
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  • 2 min

Las reservas anticipadas en hoteles apuntan a un invierno prometedor

📆 Early hotel bookings in Spain for the upcoming three months hit 21%, suggesting a highly positive winter for the Spanish tourism sector amid escalating military tensions in the Middle East. A year ago, early bookings for the same period accounted for 11% but surged following a Hamas attack on Israel on October 7, 2023, and subsequent conflict in Gaza. The upward trend in advance bookings, which has been rising since early September, reoccurs despite the ongoing conflict spreading to Lebanon. Spanish Foreign Minister José Manuel Albares on September 30 urged Spaniards in Lebanon to leave the country. Regional booking increases over the last year include Catalonia at +18%, Canarias +20.9%, and País Vasco +36%, while Andalucía saw a slight decline of -0.5%.
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  • 3 min

Las tres noticias más importantes del sector turístico, 30 de septiembre

✈ The top 20 European airline groups by passenger numbers in 2023 show a 17% year-on-year increase, only 3% below pre-pandemic levels. Ryanair tops the list with 182 million passengers, followed by Lufthansa Group with 123 million, and International Airlines Group (IAG) with 113 million. Despite leading in passenger numbers, Ryanair ranks fifth in revenue due to lower average fares. Urban hotels have seen significant evolution over the past 30 years, from standardized business-focused offerings to diversified experiences. Ferrer Hotels will manage a new asset in Sant Llorenç des Cardassar from 2026, after renovating the 4-star hotel with 163 rooms, a gym, pools, and a pool bar.
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  • 2 min

El Mandarin Oriental Punta Negra abrirá en el segundo trimestre de 2025

🏡 Mandarin Oriental Punta Negra, acquired by Blasson Property in November 2021, is set to open in Mallorca's second quarter of 2025. The resort, initially scheduled to launch this year, postponed its full luxury renovation completion to the second half of 2024. It will offer 131 rooms including 44 suites and nine bungalows by the sea in Costa d’en Blanes (Calviá). Currently, 18 job vacancies are available, ranging from finance to engineering and marketing. This will be the brand's first European resort and third in Spain, joining Madrid and Barcelona.
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