Distribución y Revenue Management

✈️ Air Europa's "Time To Fly" campaign offers discounted fares from January 2 to 18. Flights from Barajas start at €25 within Europe, €29 to Africa, €189 to the USA, and €275 to the Caribbean and Americas. Travel by June 18 for domestic, European, African, Middle Eastern, and select American destinations; long-haul flights available until November 30.

🎆 Madrid, New Year's Eve 2025: The Government of Madrid anticipates 205,000-210,000 European tourists at Puerta del Sol, marking a 4% increase from last year. The "Madrid dances this Christmas" campaign targets European tourists, with 60% buying tickets in advance at an average of €28.30. Italy shows significant growth with 10,000-12,000 tourists, while the UK and Germany remain key markets. Musical performances will follow the traditional grape-eating ceremony. This initiative showcases Madrid's strong connectivity for future tourism growth.

📈 Grupo Camino Real, a Mexican hotel chain, achieved remarkable digital marketing success. By partnering with Mirai and utilizing Google Ads strategies, they increased direct website sales by 7% and overall sales by 9.9%. This resulted in an impressive 83% revenue hike from Google Ads and a 9x increase in return on ad spend (ROAS). Key tactics included Performance Max, Smart Bidding, and targeted remarketing, demonstrating the power of effective digital strategies.