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🎄 Hotel bookings in Spain for Christmas period (from December 21 to 25) increased by 15% compared to last year. Domestic tourism accounts for 49% of total bookings, marking a 32% increase from 2023, while international bookings fell by 18%. The average stay is 2.65 days with bookings made 60.32 days in advance. The average daily rate (ADR) rose by 7%, from €187.31 in 2023 to an expected €200.73 in 2024. Globally, Germany, the UK, and the US saw booking increases of 43%, 24%, and 22%, respectively.

🏖️ Mallorca is reinventing its tourism strategy with a focus on responsibility, coexistence, and authenticity, aiming to be a home for residents and a leading destination for travelers. Over 100 interviews with locals have shaped this vision, promoting a model of responsible tourism where visitors engage as temporary residents. This approach is expected to enhance both the visitor experience and the quality of life for the islanders, integrating tradition with innovation while preserving Mallorca's Mediterranean heritage and natural environment.

📅 Yolanda Díaz, ministra de Trabajo, ignora las reivindicaciones turísticas y cierra un pacto con los sindicatos UGT y CCOO para reducir la jornada laboral a 37,5 horas sin disminuir los salarios. Tras casi un año de negociaciones, el acuerdo se firmará hoy y se aplicará el 31 de diciembre de 2025. Exceltur advierte que la medida costará 2.348 millones de euros anuales al sector turístico, afectando sobre todo a las pymes.

🏖 Global tourism sector adapts to new traveler priorities amid economic uncertainty, highlighted in the Winter Travel Trends Study 2024 by Simon-Kucher, surveying over 7,200 respondents across eight key markets, including the US, Middle East, and major European countries. Leisure travel budgets are growing globally by just 1%, with France at -2% and Italy at -1%, while the UAE, US, and Spain exceed 2% growth. Cost-saving strategies include choosing cheaper accommodations (42%), shorter trips (33%), and less frequent travel (30%), yet group travel for holiday gatherings has risen by 35%. Younger generations prefer affordable lodging and transport, particularly in Germany and Spain. Sports events motivate up to 31% more spending on travel and accommodation; concertgoers spend 25% more. Over 25% favor national or nearby destinations, while over 50% are concerned about overtourism, with 20% canceling trips for this reason. Sustainability gains importance with nearly 43% willing to pay up to 43% more for eco-friendly stays, and 35% willing to spend up to 27% more on sustainable flights, notably in the US, UK, and Germany. The luxury segment sees dynamic growth in exclusive travel in the UAE, UK, and US.

💰 Hotel bookings in Spain to rise by 15% during Christmas, despite a 7% increase in rates. Foreign travelers will make up 51% of the guests, a decrease of 18% from last year, while domestic tourism grows by 32%. Average stay will be 2.65 days with bookings made 60.32 days in advance. The average daily rate (ADR) is up from €187.31 in 2023 to €200.73. Globally, Germany leads with a 43% increase in bookings, the UK with 24%, and the USA with 22%.

💸 By 2025, business tourism is expected to be a key pillar in the tourism sector's global recovery, with 40% of companies planning to increase corporate travel and 42% expecting to boost their travel budgets. The Global Corporate Travel Outlook 2024-2025 by FCM Travel Solutions indicates optimism in corporate tourism, revealing a 10% of companies anticipate over a 20% rise in business travel, 30% foresee up to 20% increase, and 35% will maintain current levels. Investment is also growing, 6% will hike budgets more than 20%, and 36% up to 20%. The 'bleisure' trend, blending work travel with leisure, is on the rise. Technological advancements combined with personalized services are seen as crucial to meet corporate tourism challenges in the ever-changing global economy.

🏖️ España has progressed in reducing tourism seasonality over the past 30 years, now closer to the EU average, with peak months (July and August) decreasing from 30.5% to 28.2% of annual overnight stays. In 2023, these months accounted for 28.2% of tourist overnight stays, compared to 56.2% in Croatia and 41.4% in Greece. In December 2024, predictions indicated 95 million foreign tourists to Spain, highlighting a shift towards off-season travel, with over 25% of travelers motivated by a mix of leisure and work or cultural experiences. Additionally, 28% of hotels in key Spanish coastal destinations are managed by chains, with 15% by international brands, which helps attract off-season visitors.

🏖 TUI anticipates surpassing 2024's record of 20.3 million customers in 2025, with summer 2025 bookings up 7% and prices 3% higher than the previous year. Already 17% of summer and 62% of winter 2024/25 program sold, with a 4% and 5% booking and price increase, respectively. Hotels & Resorts achieved a record €668 million EBIT in 2024, up from €549 million in 2023, and a 7% increase in average daily rates to €93. Despite this, TUI still faces a €1.6 billion debt, reduced by €500 million this year.

🏠 Thinktur, Plataforma Tecnológica y de Innovación del Turismo, presentó la Agenda Estratégica de I+D+i del turismo el 19 de diciembre de 2024 en Madrid, centrada en impulsar la tecnología, innovación y sostenibilidad en el sector turístico español. La nueva edición pone especial énfasis en la Inteligencia Artificial (IA), vital para la personalización de servicios y la mejora de la experiencia del viajero. La Agenda, revisada desde su primera publicación en 2015, es el resultado de la colaboración entre grupos de trabajo temáticos y entidades como Eurecat, TravelThink, FENEVAL, ITH, Universidad de Deusto, INVAT·TUR, Red Estable, Vicomtech, Tecnalia y UNEX.

🏥 Imma Satorras, with over 17 years of experience, led Hosteltur Academy's masterclass on "Universal Tourism and Accessibility: A Commitment of the Hotel Sector." It addresses the importance of creating inclusive experiences in hospitality. In Spain, the National Institute of Statistics reports over 4.3 million people living with some degree of disability. The class highlights accessibility as a strategic investment, not an extra cost, offering benefits like customer loyalty, increased profitability, and improved brand image. Practical solutions include adapted infrastructure, supportive technology, staff training, and designing calming environments. Satorras emphasized that embracing accessibility aligns with Sustainable Development Goals (SDGs) and urged the tourism industry to actively choose inclusion for a sustainable and profitable business model.