Top News

📅 8 de mayo, Ibiza: En el evento TecnoHotel OnTour, José María Ramón Cardona, CEO de Neobookings, destacó un aumento del 11% en el ADR en Ibiza, llegando a 145€, mientras que la estancia media bajó a 4.2 días. Más de 900,000 noches reservadas. El mercado británico lidera, con un gasto de 1,100€ por reserva. Las cancelaciones en Booking.com alcanzaron el 51%, versus 16% en canales directos. Pagos mediante TPV muestran solo un 9% de cancelaciones.

📚 El Imserso intensificará la supervisión de las empresas organizadoras de turismo para mayores, aumentando las sanciones hasta 80 millones de euros para asegurar el cumplimiento de las normas. Se formará una comisión de seguimiento con reuniones mensuales y se requerirán informes detallados de las empresas adjudicatarias. Además, se realizarán encuestas de calidad al 10% de usuarios y se exigirá un programa de formación para el personal involucrado. Los servicios estarán bajo la estricta supervisión del Imserso.

🏖 On May 8, the TecnoHotel OnTour took place in Ibiza, reuniting tourism experts. Oriol Bonet from Prestige Software highlighted the need for integrated data systems in hotels, emphasizing that dispersed guest information across systems (PMS, POS, etc.) hinders a complete customer view. Bonet advocates for a data-driven approach, ensuring real-time data flow and aiding fast, personalized decisions, optimizing processes like check-in and cleaning, to enhance profitability and guest experiences.

🤖 En Barcelona, el evento "Robótica y automatización al servicio del turismo" reunió a más de 50 profesionales para discutir cómo la IA y la robótica transforman el turismo. El ITH Robotics Club presentó a Marvin, un sistema que automatiza informes personalizados, mejorando la eficiencia hotelera. Se prevé una reducción del 30-60% en tiempo de tareas rutinarias y un aumento del 20-40% en la satisfacción del cliente. Participaron empresas como Pudu Robotics y Trend Robotics.

🎤 Madrid, 2024: Nearly 1 million attendees attracted by five solo artists and a band, with Bad Bunny selling 600,000 tickets. Ticket sales hit €185 million, up 96% from the previous year. Bruce Springsteen drew 275,000 at five concerts, Karol G 219,000 over four shows, and Taylor Swift 126,000 in two shows at Santiago Bernabéu. Hotel prices spiked 23-110% during events. The trend extends to 2026 with major artists like Ed Sheeran and Dua Lipa.

📢 In Ibiza on May 8, TecnoHotel OnTour gathered hotel industry professionals to discuss innovation, technology, and management. Blanca González, Communications Manager at Noray, presented on improving both guest and team experience through robust, integrated Property Management Systems (PMS) that centralize real-time information. She highlighted the need for single data philosophy, efficient onboarding, and integration between PMS, Customer Relationship Management (CRM), and financial tools to enhance hotel profitability and operational efficiency.

📍 On May 8, TecnoHotel OnTour stopped in Ibiza, gathering top professionals from the hotel and technology sectors. Daniel Sánchez, Chief Revenue Officer of Paraty Tech, delivered a talk titled "Atomic Habits Applied to Direct Sales: Small Decisions, Giant Steps," inspired by James Clear's book "Atomic Habits." He emphasized the power of 1% daily improvements and their exponential growth potential. Sánchez highlighted the importance of Conversion Rate Optimization (CRO) and A/B testing, as used by Booking.com, to improve conversion rates—suggesting that even increasing conversion rates from 1% to 1.1% can significantly boost sales from 10 million to 11 million. He also pointed out the neglected voice channel as a direct sales opportunity, recommending follow-ups on unanswered calls to potentially increase conversions by another 1%. Lastly, Sánchez encouraged hoteliers to explore new revenue streams beyond accommodation, catering to travelers seeking complete experiences.

🏖 Gabriel Escarrer, president of Meliá and Exceltur, recently announced a paradigm shift, stating tourism represents 26% of Spain's GDP, a figure previously estimated at nearly half. This recalibration includes broader economic contributions beyond just accommodation revenue, recognizing the sector's substantial impact on the Spanish economy. The new computation aims to more accurately reflect tourism's role as a major driver of prosperity in Spain, influencing various indirect ecosystems like agriculture, construction, and finance.

📆 Published on 13 May 2025, the article from "deHoteles" by Yermaín Chinea explores the dynamic role of event organizers in the hospitality, corporate, and tourism sectors. Event organizers are tasked with creating memorable experiences, managing every detail to ensure event success. Key functions include defining objectives, designing the program, selecting vendors, managing budgets, and post-event evaluation. Essential skills for success include effective communication, organization, problem-solving, stress management, creativity, and innovation. Education paths range from university degrees in Tourism, Communication, PR, Marketing to specialized Master's and technical courses. Event professionals must also be adept with technological tools like Event Management Systems (EMS) and Property Management Systems (PMS). Career opportunities are diverse, spanning hotels, marketing firms, event agencies, and freelance work, with the rise of virtual and hybrid events expanding the market for versatile, technologically savvy professionals. The article underscores that continuous training, specific skill development, and technology adoption are crucial for a successful career in event organization.