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🏨 Hoteles Casa 1800, with locations in Sevilla and Granada, won the "Mejor Estrategia de Distribución" at the first TH Awards on June 19 in Madrid. The boutique chain achieved direct sales of 64% in Granada and 58% in Sevilla for 2024, with occupancy rates of 98-99%. Their strategy focuses on technology and market segmentation. The U.S. market contributed 45.3% of web income in Sevilla and 62.1% in Granada.

🌴 Mañana, 1 de julio, comienza el plazo para solicitar alguna de las 879,213 plazas del programa Imserso 2025-2026. Ofrece viajes a precio fijo de 50 euros para pensionistas con ingresos bajos (menos de 7,805.8 euros anuales). Hay 7,447 plazas reservadas para este grupo. Incluye alojamiento, pensión completa, transporte y seguro. Destinos: Península (Cataluña, Andalucía, Región de Murcia, Comunidad Valenciana), islas Canarias y Baleares, y más, entre octubre 2025 y junio 2026.

🏖 July 2025, Spain: Tourism rebounds with a 3% increase in bookings compared to 2024, signaling another record summer. Spanish booking lead times dropped by 10%, while average stay duration decreased from 5-6 to 4.5 days, as the price per night rose to €66 (+3.4%). September sees a 19% booking surge. Mallorca remains a top destination, while Madrid and Benidorm face declines. France leads international visitors, with Ireland's bookings up 56%. Geopolitical tensions influence recent trends.

🏨 Hotel Investment Partners (HIP) is Spain's largest hotel owner, holding 52 hotels with 17,254 rooms valued at €5.2 billion in 2024. GMA Corporate boasts 38 hotels and 8,755 rooms worth €1.5 billion. ADIA owns 23 hotels with 4,792 rooms after acquiring 24 hotels in strategic deals. Covivio acquired a 429-room hotel in Tenerife for €81 million. Azora, managing 2,790 rooms, shifts focus to repositioning assets. Portobello Capital expands Bluesea Hotels, and GIC holds significant stakes in multiple high-end hotels.

🏕️ Monte Holiday Ecoturismo, on June 19, 2025, at Inhala Hotel Garden, Madrid, won "Best Digital Strategy in Campings" at TH Awards 2025. Achieving 77% direct bookings, their advanced digital strategy using mobile booking engines, payment integration, CRM, and marketing automation impressed the jury. Their unique nature lodging options, like glamping and treehouses, position them as a leader in ecotourism. The award was presented by Manuel Ortiz of SEPTEO, with Antonio Gonzalo, CEO, accepting the honor.

🛰️ ???? 19 de junio, Madrid: deLuna Hotels ganó el premio a la Mejor Estrategia Operativa en los TH Awards, gracias a la implementación de robots temporizados de IRBS. Estos robots liberan 2,690 horas anuales, mejorando la eficiencia en un 34%. La robotización reduce en un 30% los accidentes laborales relacionados con movimientos repetitivos. El equipo ahora se enfoca en tareas creativas, incrementando la satisfacción del huésped y mejorando el bienestar del personal.

🏨 En el primer semestre de 2025, el mercado hotelero español muestra solidez con 70 hoteles transaccionados y un capital institucional dominante. Destinos secundarios como Málaga, Sevilla y Valencia captaron el 28% de la inversión hotelera. Sin grandes operaciones, el importe medio por transacción fue inferior a 20 millones de euros. La rentabilidad hotelera creció un 6.5% en RevPAR. Se prevé la apertura de más de 8,000 nuevas habitaciones para 2025, con un crecimiento moderado pero sostenible en el sector.

🗺️ CEAV predicts a positive summer season with a 5-8% increase in bookings and significant growth in long-distance travel, especially to Asia and Latin America, with Japan, China, Thailand, Peru, Brazil, Mexico, and Colombia as key destinations. In Europe, demand rises for Germany and Ireland, and in North Africa, for Egypt and Morocco. Spain sees a surge in Northern coastal areas. Concerns include Middle East conflicts affecting air connectivity and compliance with Real Decreto 933/2021.

🏠 CCOO joins UGT's strike call in the hospitality sector across the Balearic Islands, planning five non-consecutive strike days on July 10, 18, 19, 25, and 31 during peak tourist season. The unions criticize the lack of progress in collective bargaining and reject the employers' 11% salary increase over three years. UGT demands a 16% increase, citing sector growth and workers' needs. CCOO emphasizes improvements in workload, continuous training, occupational health, and work-life balance.

🏨 Landmar Hotels won the Best Revenue Management Strategy award at the TH Awards on June 19 at Inhala Hotel Garden, Madrid. Fran Quintero accepted the award, highlighting their advanced automation and business intelligence-led strategy, optimizing RevPAR, ADR, TRevPAR, and GOPPAR. They integrated flight+hotel packages with Paraty Tech. The strategy features competitive positioning, revenue optimization, and data-driven sales and marketing alignment, earning praise for its innovation and execution.