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💾 Booking now dominates 71% of hotel sales through online travel agencies in Europe, up 11 percentage points from 60% in 2013. Competitors Expedia and HRS trail with 14.4% and 16.6% market share respectively. Hotels' dependency on OTAs increased to 29.1% in 2023, a rise of nearly 10% from 2013's 19.3%. Small hotels are particularly reliant, with 27% distributing 30%-49% of their supply via OTAs and another 27% selling more than half. Despite a peak in direct bookings in 2021 at 59.7%, this figure dropped to 55% in 2023. Booking faces a €486 million fine in Spain for competition-restricting practices.

🏡 In Valencia, the "ITH TechYroom 2.0" project, a sustainable and technological hotel room concept, was awarded to Caro Hotel- Palacio Marqués de Caro on July 8, 2024. This initiative is a collaboration between Turisme Comunitat Valenciana, Instituto Tecnológico Hotelero (ITH), Visit València, and Hosbec. It aligns with Valencia's objective as the European Green Capital 2024, focusing on sustainability and energy efficiency. Finalists included the 4-star Hotel Dimar and Hotel Vincci Lys. The project follows the first tech room installed at Hotel RH Corona del Mar in Benidorm in February 2023.

🏨 Óbal Urban Hotel in Marbella gained five certifications within six months of opening: ISO 9001 (Quality), ISO 14001 (Environment), ISO 45001 (Occupational Health and Safety), ISO 170001 (Universal Accessibility), and Q for Tourism Quality. Director Manuel Murga highlights the hotel's commitment to quality, sustainability, safety, and inclusivity, aiming to set a benchmark in the Costa del Sol hospitality scene.

🏖 The Ecostars ESG Summit Iberia 2024 on June 27 brought together Sustainability Directors from Spain and Portugal's leading hotel chains at Hotel Meliá Madrid Serrano to discuss green industry strategies. Key areas of focus included energy efficiency, renewable energy, emissions reduction, water management, circularity, social aspects, governance, and digitalization. Participants shared best practices aiming for a more sustainable tourism sector, with plans for further annual events and collaborations. Meliá is trialing the Ecostars Prime tool for real-time monitoring of energy, water, and waste management. Upcoming events include the Ecostars ESG Summit Iberia 2024 for mid-sized chains in October and the Ecostars ESG Summit Europe 2024 for the top 10 European hotel chains.

🏨 The Hotel Hub, a tech-tourism event in Tenerife, gathered about 50 hoteliers including Livvo Hotel Group, Grupo Lopesan, and GF Hoteles. Sponsored by Ashotel and Landmar Hotels at Landmar Playa La Arena, it addressed industry challenges and innovation solutions. Francisco Quintero of Landmar Hotels noted a 25% summer pick-up drop but an 80% increase for winter 2024-2025 with 15% higher prices. The event highlighted excessive OTA reliance by 55% of hotels and showcased successes such as Dreamplace Hotels' OTA independence and personalized experience through Hotelverse technology. The Hotel Hub will visit Benidorm on September 19, with dates in Málaga and Palma de Mallorca on November 14 yet to be confirmed.

💸 Un CRM en la gestión hotelera mejora la interacción con huéspedes y personaliza su experiencia. Las funcionalidades clave abarcan la personalización de la experiencia, gestión de relaciones y análisis de datos. El CRM optimiza las estrategias de marketing y es diferente del PMS, que gestiona la operativa diaria del hotel. La integración de ambos sistemas es crucial para una gestión eficiente y una experiencia de cliente superior. El CRM es fundamental para destacar en el mercado hotelero competitivo, promoviendo la satisfacción y fidelización de clientes.

La Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT) y la consultora PwC prevén una temporada de verano 2024 exitosa para el sector hotelero español, con un aumento del turismo internacional y una mejora en los ingresos por habitación disponible (RevPAR). España mantiene un crecimiento económico líder en Europa y un sentimiento turístico positivo, lo que, junto a las buenas previsiones y el interés creciente por la cultura y destinos españoles, augura una sólida demanda turística.

Le tourisme, bénéfique pour l'économie et le progrès des PME, engendre aussi des inconvénients comme la saturation et la hausse des prix dans des villes telles que Canarias, Baleares, Madrid, San Sebastián ou Barcelona. Les Destinations Touristiques Intelligentes (DTI), appuyées par des technologies comme l'IoT et le Big Data, visent à gérer efficacement les flux de visiteurs et à favoriser un tourisme durable.

La plateforme de distribution indienne TBO a racheté Jumbonline, la branche en ligne de Jumbo Tours Group en décembre 2023, en se concentrant sur l'Espagne pour son rôle de destination et de marché touristique important. Aer Lingus a dû annuler 122 vols supplémentaires du 3 au 7 juillet à cause d'une grève des pilotes, tandis que les voyages Imserso 2024-2025 ouvrent leurs réservations du 1er au 22 juillet avec 886,269 places disponibles pour les pensionnés espagnols.

PROA est un outil développé par BiM Consultores qui permet aux entreprises et destinations touristiques d'évaluer et d'améliorer leur accessibilité, favorisant ainsi un tourisme inclusif. Lancé en Catalogne avec le soutien de l'Agence Catalane de Tourisme, PROA vise maintenant à s'étendre à toute l'Espagne, avec le programme d'aide de Segittur pour les Destinos Turísticos Inteligentes (DTI) comme catalyseur potentiel de cette expansion.