Tendencias del mercado

🏖️ Iranian tourists hit a record of 1.75 million visitors to Turkey's beaches in the first seven months of 2024, a 40% increase from the previous year. Iranians are now the fifth largest tourist group in Turkey, behind Russians, Germans, British, and Bulgarians. Over half a million Ukrainians vacationed in Turkey despite the war, while tourism from Israel plunged 90% to just 45,000. Chinese and American visitors surged to 230,000 and 770,000, respectively. Overall, Turkey's tourism grew by 8% during this period, aided by the local currency's sharp decline.

📌 Guillermo González Vallina, director general de distribución de World2Meet (W2M), advierte cautela debido al frenazo en las ventas de viajes post-Semana Santa, afectando a todas las agencias. Pese a la esperada recuperación y promociones, la demanda no aumentó como se anticipó. El ejecutivo sugiere esperar al final de la temporada de verano para un balance completo y evaluar la situación de las ventas y reservas anticipadas que inicialmente generaron optimismo.

🏖️ The U.S. tourism sector has halted, with major business groups announcing a sudden stop until at least the end of the year. Stocks of affected companies, primarily in lodging and transportation, are performing poorly with declining quotations. In Europe, indicators like Ryanair's significant drop in value suggest a potential slowdown, though less clear-cut than in the U.S. The average hotel room price in the Balearic Islands has reached €184 per night, almost doubling rates from two years ago due to an unusual economic 'boom' in demand alongside lagging supply.

🏖️ In 2023, Europe's top 20 tourist cities saw hotel stays increase by 13.7%. London, Paris, and Istanbul were the leading cities in overnight stays, consistent with 2022. Spain boasts four cities in the top 20: Barcelona (7th), Madrid (8th), Palma de Mallorca (17th), and Sevilla (20th). The City Travel Report 2023 by City Destinations Alliance, including 117 European cities' tourism offices, provided the data, highlighting post-pandemic recovery. Abel Matutes Prats and tennis star Rafa Nadal plan to build luxury "branded residences" in Costa del Sol, with an investment of around €200 million. Vueling, Iberia, and Ryanair dominate Spain's online flight searches, with weekend usage peaking at 6.6 million users, according to GfK DAM's analysis since 2022.

✈️ Ryanair's CEO Eddie Wilson, in an interview with La Stampa, discussed aviation's current crisis and the company's long-term thinking, highlighting a 30% growth in 2023 due to early traffic resumption. Despite a difficult last quarter, Ryanair remains profitable, having ordered 300 new planes without leasing or debt, outpacing Easyjet and WizzAir in low-cost competition. In the fiscal first quarter (April-June), Ryanair's profits fell 46% with a 10% increase in traffic to 55.5 million, due to a 15% fall in fares, rising operational costs, and Boeing delays.

🏖️ In 2023, the "City Travel Report 2023" from City Destinations Alliance revealed a 13.7% average increase in overnight stays in hotels and accommodations across European cities compared to the previous year. London, Paris, and Istanbul remained the top three cities by overnight stays with 78.1 million, 52.4 million, and 29.7 million respectively. Four Spanish cities made the top 20: Barcelona (7th, 21.7 million), Madrid (8th, 19.9 million), Palma de Mallorca (17th, 9.7 million), and Sevilla (20th, 7.7 million). Istanbul experienced a 24.3% increase over 2019 figures, while Sevilla led Spanish cities with a 14% rise. Bed capacity in urban destinations grew by 4.6%, with occupancy averaging 46.8%. CO2 emissions from tourist travel saw a near 12% increase in kg of CO2 per tourist from 2022.

✈ Flying has become 39 times safer than it was in the 1960s and 1970s, with significant safety improvements noted by researchers at the Massachusetts Institute of Technology (MIT). Between 2018-2022, fatalities in air accidents were one per 13.7 million travelers, down from one per 7.9 million travelers between 2009-2017. In contrast, between 1968-1977, the risk was one death per 350,000 travelers, demonstrating the advancements in aviation safety over time.

🏖️ Inclusive Collection, part of World of Hyatt, stands out in the resort renovation market with a 70% success rate in rebranding operational resorts, totaling 84 out of 121 properties in their portfolio. With brands ranging from Alua to Secrets, Inclusive Collection caters to various segments and boasts a network including over 46 million World of Hyatt members. Furthermore, 80% of property owners entrust them with multiple establishments, seeking to maximize asset returns.

🏖️ In Spain, the rural tourism sector faces challenges such as occasional excessive demand in specific locations and short periods. Asetur President, Pedro Carreño, notes Spain has roughly 8,000 villages with about 15,000 rural lodging homes. INE data shows a 2.29% increase in overnight stays and a 3.23% rise in travelers in this market, with an average stay of 2.45 days. Las Médulas in León received 200,000 visitors in areas with only 500 residents. Issues also arise in rural hospitality with structural staffing shortages and noise complaints during peak tourist seasons.

🖥 Japan saw a tourist surge in July with 3.3 million foreign visitors, marking a 42% increase over July last year and surpassing three million for the fifth consecutive month. This upward trend suggests the possibility of breaking the annual record of 31.88 million from 2019. The July 2023 figure represented over a 10% increase compared to July 2019. Leading nationalities included China (776,500 visitors), South Korea (757,700), Taiwan (571,700), Hong Kong (279,100), and Thailand (53,500), with Spanish visitors up by 44% to 18,700. Tourism in Japan is further stimulated by relaxed COVID-19 restrictions and a weaker yen. To manage overtourism, Kyoto’s Gion district and Mount Fuji introduced restrictions and fees for tourists. Iberia will launch direct flights from Madrid to Tokyo on October 27, three times a week.