Tendencias del mercado

🏖 Entre 2019 y 2024, en el litoral español, las plazas hoteleras de 4 y 5 estrellas crecieron un 11,8%, sumando 59.875 nuevas plazas, mientras que los hoteles de menor categoría perdieron 57.000 plazas. Costa Blanca creció un 36,5%, liderando el aumento. Los ingresos hoteleros subieron un 37,1%, con tarifas medias mejoradas en un 34,1%. Lanzarote lideró el repunte en ingresos con un 50,9%.

🏨 Parador de León in the historic Hotel San Marcos is undergoing a €30 million renovation, announced by Industry and Tourism Minister Jordi Hereu. The expansion will include a new building with 50 rooms, adding to the existing 51. It will feature a 500-person event hall, gym, pool, and more. In 2024, the Parador had 15,000 guests with 80% occupancy. Paradores de Turismo ended 2024 with a 74% average occupancy, €346 million revenue, and a €40 million profit.

🗺 Grandes grupos emisores en España reportan un aumento en ventas desde finales de mayo y principios de junio. El crecimiento supera el nivel de 2024, tras una pausa post-Semana Santa debido a festividades y el apagón del 28 de abril. Las compañías intensificaron campañas promocionales en mayo, lo que impulsó las ventas. Este cambio contrasta con 2024, cuando la demanda cayó después de un buen primer trimestre.

🗺️ Los alemanes planean gastar 85.000 millones de euros en viajes en 2025, un aumento del 6% respecto a 2024. De este total, 40.000 millones de euros se destinarán a paquetes organizados, creciendo un 7%. En 2024, 3,8 millones de personas viajaron en cruceros, estableciendo un récord. Turquía, España y Grecia son los destinos favoritos. Sin embargo, el 32% de los alemanes no se irá de vacaciones en 2025 debido a preocupaciones económicas, frente al 17% en 2022. Solo el 20% pagaría más por opciones sostenibles.

🏖 Málaga and Marbella, in 2024, surpassed other accommodations with the highest number of tourist rental beds, sharing this trend with Valencia and Alicante. In Málaga, 68% of beds are for tourist use, impacting residents and housing prices. Tourist rental beds increased by 35.8% in Málaga, 56.4% in Valencia, and 48.8% in Madrid. Marbella saw a 21.2% rise. The tourism model raises questions about attracting quality tourists versus larger volumes of budget travelers.

🏖 Costa del Sol hotel occupancy in May 2025 was 86%, down 1.59 points from 2024. Benalmádena and Ronda saw the highest May occupancy, at 94% and 90%. International tourists made up 75% of visitors. Aehcos President José Luque expressed concern over lower occupancy rates and reliance on last-minute bookings. June is forecasted at 84.91% occupancy, down from 87.87% in 2024. July predictions show 80.48% occupancy, a drop from 86.66% last year.

📈 5 de junio de 2025, el artículo explica cómo valorar el fondo de comercio de una empresa, un componente intangible que incluye marca, clientela, reputación, ubicación y know-how. Ejemplo: una empresa con ganancias de €80,000, índice de rentabilidad del 10%, activos de €1,200,000 y pasivos de €500,000 tiene un fondo de comercio de €100,000. Se recomienda el uso de software de contabilidad para evaluar estos aspectos.

📈 Amancio López, Grupo Hotusa; Abel Matutes Prats, Palladium Hotel Group; and Rosana Morillo, MSC Group; discussed international expansion at the Foro Hosteltur 2025 in Spain. The panel, moderated by David Rodríguez from Deloitte Spain, focused on opportunities and regulatory challenges facing Spanish tourism businesses. The event explored strategic transformation amid constant change, emphasizing the need for expansion and diversification compared to other countries.

🛠 Ávoris (Turismo Social) leads the bid for Lot 3 (interior tourism and European trips), surpassing Mundiplan and Senior Live. Awaiting Imserso's decision to finalize contracts. Mundiplan is slated to manage Lot 2 (island tourism) next season. The program's total value: €970.4 million over three years, with Lot 1 (peninsular coast) valued at €444.4 million. Administrative offers opened on May 20, economic ones on May 27. Contracts expected to formalize by early June.

🏨 Baleares saw a nearly 30% increase in hotel bookings, while Galicia, Euskadi, and Región de Murcia grew over 40% during May 26 to June 1. Other notable increases: Andalucía (+17.01%), Cataluña (+12.71%), and Comunidad Madrid (+24.89%). Despite these gains, family tourism bookings (2 adults, 1 child) remain below 10% since April, possibly due to rising costs. Last-minute family bookings typically rise in early June, indicating potential changes soon.