Tendencias del mercado

🌍 Canarias welcomes tourists amidst rising turismofobia in Baleares. Despite minority protests, tourists in Baleares often question their welcome. Local hoteliers in Mallorca launched gratitude campaigns, yet travelers feel unwelcome due to subtle institutional signals, rising ecotax, and halted promotions. Slogans like "No more in summer" impact perceptions, leading to a poorer high season. Rival destinations capitalize on this by enhancing promotions during crucial booking times, presenting themselves as more welcoming alternatives.

✈ EasyJet plans to narrow the gap with Ryanair and Vueling for summer 2026. From June 15 to September 13, EasyJet will add 6.3 million seats across over 35,500 flights to and from Spanish airports. Overall, they offer 28.7 million seats with over 160,000 flights network-wide. New routes include Barcelona to Geneva and Lisbon, Madrid to Lisbon, Ibiza to Milan, and Palma de Mallorca to Berlin and Geneva.

📈 Córdoba, Málaga, and Las Palmas de Gran Canaria saw the highest increase in vacation rental offerings in H1 2025, with growth rates of 14%, 9.8%, and 10.6%, respectively. Conversely, Santander experienced a decline of 2.2%. Madrid and Barcelona recorded increases of 4.7% and 5.1%. Notably, Gijón, Palma de Mallorca, and Santiago de Compostela showed declines of up to 25.7% due to stricter regulations. This highlights varying trends in Spain's vacation rental market.

🏨 Catalonia Hotels & Resorts leads with 53 hotels, narrowly surpassing Hotel Investment Partners (HIP) with 52. H10 Hotels and Hoteles Globales each own 50 hotels, while Grupotel owns 43. In 2024, Atom Hoteles Socimi had 29 assets, and Best Hotels reopened the Best Tritón in Benalmádena among its 34 properties. Hipotels holds 27 establishments, with Riu Hotels & Resorts owning 25 out of 27 in Spain. Internationally, Allsun owns 16, and TUI 11.

📈 La reputación turística de la Comunidad de Madrid bajó a 4.2/10 en el segundo trimestre de 2025, con un 44% aumento en mensajes sociales, 54.5% negativos. Más de 15,000 pisos turísticos operan sin licencia. El Plan Reside permite convertir edificios residenciales en turísticos por 15 años, causando descontento. Aeropuerto de Madrid-Barajas enfrenta críticas de seguridad. Turistas aumentaron 12.5%, gasto subió 20.8%. Turismo de congresos aportó 5,674M € en 2024; Madrid promueve estrategias sostenibles, como "Te faltan calles".

✈️ España and Portugal see 13% and 17% increases in air traffic compared to 2019, while France suffers a 4% decrease. French aviation organizations blame government fiscal policies for the decline. France falls to sixth in European passenger volume, behind Turkey and Italy. Air France exits domestic routes, foreign airlines face heavy taxes, and France may be the only European country with reduced air traffic this summer. Thomas Juin warns of a potential negative impact on tourism and economy.

🏨 Hasta finales del segundo trimestre de 2025 en todo el mundo, excepto en Oriente Medio y África, los proyectos hoteleros crecieron. Cerca de un millón de habitaciones están en construcción: China lidera con 318,327 habitaciones seguidas por EE. UU. (138,922). Asia-Pacífico registra 957,254 habitaciones bajo contrato, y América tiene 902,952. Europa suma 431,736, mientras que Oriente Medio y África tienen 219,237 proyectadas. Arabia Saudí lidera en su región con 46,015.

🏖 Michelle Cranston, a British tourist in Benidorm, captured a video at Hotel H10 Porto Poniente at 6:30 a.m., showing tourists reserving prime beach spots. Her video gained attention online after returning to the UK. Similarly, at Aparthotel Aquasol in Palmanova, Mandy Boyd filmed tourists reserving pool loungers at 2 a.m. This issue persists in Spanish destinations like Tenerife, Costa del Sol, Lanzarote, and Palma de Mallorca, with criticism from English and German media.

🗺 Alltours anticipa un favorable verano 2025, con un significativo aumento en reservas frente al año anterior, impulsado por la demanda en destinos como Mallorca y Canarias. Para invierno 2025/2026, proyectan un crecimiento del 10%, con la temporada representando más del 30% de su facturación total. Los precios aumentarán entre 2-3% en línea con la inflación. Egipto espera más de 100,000 huéspedes, y Turquía ofrece atractivos precios, destacando la Riviera turca.