Nombramientos

📑 Ávoris, in September 2025, reorganizes Marsol's leadership by hiring Enrique Lorenzo and María José Quintana as director general and subdirector general, respectively. Lorenzo, with over eight years at Viajes InterRías, joins from Galicia Business School, while Quintana leaves IAG7 after joining in September 2022. Their mission is to revitalize Marsol as a generalist tour operator under Javier Castillo’s oversight.

🏨 Guillermo Burgers Díaz appointed as EasyHotel's first Director of Operations in Spain, a market contributing 11% of the company’s revenue. In 2024, Spain expects 94 million international tourists. EasyHotel recently expanded with a second hotel in Barcelona and plans more in Valencia and Alicante. With a 23% revenue increase, Spain remains a strategic focus. Burgers Díaz has over 20 years in hospitality, previously with Hilton, Conrad, AC Marriott, and Steigenberger.

🏨 Pere Aragonès, 42, announced on Tuesday his departure from politics to lead his family's Golden Hotels & Experiences, founded in 1963. He left the presidency of the Generalitat in August 2024 and will forego his €120,000 annual allowance. The company operates eight hotels with over 2,000 rooms and 800 staff across Costa Daurada, Costa del Maresme, and Costa Brava. Simultaneously, Aragonès is pursuing a doctoral thesis and teaching at the Universitat de Vic.

🏨 Pere Aragonès, presidente de la Generalitat de Catalunya de 2021 a 2024, lidera ahora Golden Hotels con 8 establecimientos y 2,074 habitaciones en Maresme, Costa Brava y Costa Dorada. La empresa ocupa el puesto 71 en el ranking Hosteltur de hoteleras españolas. Aragonès, de 42 años, reemplaza a su padre, tras su jubilación a los 72, y busca expandir incorporando 3-4 nuevos hoteles. Renuncia al salario previsto para expresidentes tras dejar el cargo.

🛠 El presidente de Meliá planea dejar la presidencia de Exceltur a principios de 2024, tras seis años. Este anuncio se hizo en Palma, durante un evento de la Federación Empresarial Hotelera de Mallorca. Su salida probablemente coincidirá con el Foro de Liderazgo Turístico en Madrid, antes de la Feria Internacional de Turismo. Escarrer asumió el cargo en 2019, reemplazando a José María González, extendiendo su mandato debido a la pandemia y desafíos como el Brexit.

📈 Tomeu Bennasar will leave Soltour, part of Grupo Piñero, on September 30, 2025, after four years as CEO. His departure is part of the company's transformation. Soltour, with 50 years in the travel sector, aims to adapt and grow. Bennasar joined Soltour in May 2021 following a partnership between Grupo Piñero and Logitravel Group. A year and a half later, Soltour separated from Logitravel.

📈 Gonzalo del Peón, cofundador de AMResorts en 2001, dejó Hyatt en enero 2024 tras una destacada carrera. Bajo su liderazgo, AMResorts creció a 121 hoteles y casi 40,000 habitaciones en 12 países. Hyatt compró AMResorts y Apple Leisure Group en 2021 por 2,300 millones de euros. Del Peón asumirá el rol de Senior Advisor en Hyatt. Celebraron su despedida con Mark Hoplamazian, CEO de Hyatt, destacando su liderazgo y contribuciones.

✈️ Tomás Cano announced on Tuesday the passing of Carlos Torres, affectionately known as “El Chirri,” a beloved Spanish commercial aviation pilot, at Air Europa. Torres was highly respected for his professionalism and charm. He joined Air Europa early in its history, under Grupo ILG. Torres married María José Hidalgo in Salamanca after meeting her four years post-Air Europa's founding. He retired without incidents and later pursued politics. His vibrant personality will be fondly remembered.

📆 Miguel Ángel de la Mata leaves Viajes El Corte Inglés after a notable career. His key promotion was in 2017 when Jesús Nuño de la Rosa appointed him as deputy director, eventually rising to general director. Recently, he handled institutional representation duties. Carmen Santana will succeed him.

📅 Pilar López, previously with Traveltool, joined Ávoris in 2025, marking the second executive move from Viajes El Corte Inglés this year. This follows Toni Frau, who joined Ávoris in February after 14 years with the company. The ongoing rivalry began a year ago over an unfulfilled Imserso travel agreement. Carlos Campa now leads Traveltool, aiming for closer ties with agencies and technological advancements. Viajes El Corte Inglés doesn't plan to replace López, deeming her position sufficiently covered.