La low cost líder, contra las cuerdas
✈ Southwest Airlines, the world's largest low-cost carrier, will start charging for checked baggage from May 28, sparking significant user protests in the United States. Historically, the airline offered competitive prices through strategies like flying to secondary airports, high aircraft rotation, selling tickets directly online, and operating a single fleet of Boeing 737s. However, with major airlines like Delta, United, and American closing the price gap and European low-cost carriers generating additional revenue through ancillary services, Southwest faces financial struggles. This shift to charge for previously free services may impact Southwest's brand identity, but as Ryanair's success suggests, safety and price remain the most crucial factors for airlines.
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