Aperturas de hoteles

🏨 Hilton launches its 25th global brand, Outset Collection, targeting lifestyle travelers seeking memorable experiences. By late 2025, the first hotels will open in the U.S., with 60+ projects underway and plans for 500+ hotels in the U.S. and Canada. The brand will feature unique locations, including a base camp in Moab, Utah, and a boutique hotel in Chicago. Hilton CEO Chris Nassetta emphasizes growth and innovation. The collection joins Hilton's existing lifestyle brands.

📈 Líbere Hospitality Group (LHG) signed its third property in Madrid, near Plaza de España and Gran Vía. Set to operate in the second half of 2027, the building will feature 45 accommodations across 7 floors, including 31 studios and 12 one-bedroom apartments. The office building conversion, starting August, will take 18 months. Located at Calle del Marqués de Urquijo 5, this adds to LHG's portfolio, increasing it to 1,632 units in Spain.

🏨 Barceló abrirá el Palacio San Juan, un hotel de lujo en Murcia, propiedad de Grupo Fuertes. Este será el octavo en España y el décimo en el mundo. Barceló opera cuatro hoteles en Murcia, generando más de 300 empleos, que aumentarán a 400 con esta apertura. El Occidental Mar Menor ofrece 148 habitaciones y diversas instalaciones. Barceló, con 41 establecimientos en el Corredor Mediterráneo, prevé ingresos de 300 millones de euros, con 15 millones de Murcia.

🏨 Riu Hotels & Resorts opened the Riu Plaza Toronto, its first hotel in Canada, just 15 days ago. The company aims for 85% of its portfolio to be resorts and 15% urban hotels, with 98 hotels in 20 countries. The Riu Plaza Chicago, opened in July 2024, boasts an 88% occupancy rate. New potential expansion sites include Vancouver and Mexico City. Expansion in North America is strategic, targeting key markets like the U.S., Canada, and Mexico.

📍 IHG Hotels & Resorts is expanding Voco Hotels with nine new agreements and openings in Southern Europe, adding over 1,000 rooms across France, Italy, Portugal, Spain, and Turkey. Voco, the fastest-growing premium brand of IHG since its 2018 launch, has 100 hotels worldwide, and 35 in Europe, with 22 more in development. New locations include Voco Valladolid City (2026), Voco Parma & Congressi (2026), and Voco The 7-Lisboa (2026).

🏨 AZZ Hoteles, as of October 1, manages the former Hotel Guadacorte Park in Los Barrios, now named AZZ Guadacorte - Campo de Gibraltar, a 4-star hotel with 116 rooms and event spaces for up to 450 guests. Founded in 2017, AZZ aims for year-round operation and expansion to 20 hotels by 2030, with 1,400 accommodations. Currently, it operates 8 hotels with 639 units across Spain. Nearby attractions include Valderrama and La Alcaidesa golf courses.

🏨 En la primavera de 2026, TUI Group ampliará su marca TUI Blue con cuatro nuevas aperturas: TUI Blue Yaramar en Fuengirola, España con 225 habitaciones; TUI Blue Pardu en Cerdeña, Italia, con 145 habitaciones; TUI Blue Maviss en Belek, Turquía, con 499 habitaciones; Akra Didim Resort & Spa en la costa egea de Turquía, con 359 habitaciones. Estas iniciativas forman parte de una expansión hotelera en Europa, fortaleciendo la presencia de TUI con más de 450 resorts a nivel global.

🏨 Barceló Hotel Group and KanAm Group announced a strategic alliance to invest in 4 and 5-star hotel assets in Western and Northern Europe, focusing on urban and vacation destinations. Prioritizing Germany, Austria, and Switzerland, they plan acquisitions, operator changes, and complete redevelopment projects, including office conversions. Barceló will manage the hotels with long-term leases. CEO Olivier Catusse anticipates growth, while Raúl González highlights the extension of Barceló's hospitality in dynamic urban centers.

🏠 SmartRental Group will debut in Valladolid with a new development featuring 29 studios and 9 one-bedroom apartments under the Smartr Stays brand. Scheduled to open in Q2 2027, this project strengthens their presence in Castilla y León. CEO Carlos Escoda highlights the commitment to quality and innovation. Valladolid is seen as a strategic market due to its economic dynamism, communication hub status, and tourism appeal.

🏨 Aena is in talks with major hotel chains like Meliá, NH, and Hilton to manage two hotels at Madrid-Barajas and Barcelona-El Prat airports. Each hotel will have at least 300 rooms, a 4-star rating, and amenities like gyms and conference rooms. The 75-year concession is expected to be operational by 2029. This addresses the lack of major hotels at these European airports, coinciding with Moody’s upgrade of Aena’s credit rating from ‘A3’ to ‘A2’.