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victorcabrera

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Los 3 niveles de la arquitectura del pricing: ¿dónde se decide tu rentabilidad? (Parte 2)

📊 In hotel pricing, technology determines profitability. Static pricing (Level 1) uses fixed supplements, often losing out to demand changes. Granular management (Level 2) dynamically adjusts prices to demand, capturing additional profits and outperforming OTAs. Advanced systems (Level 3) use predictive algorithms but require high maintenance. A case study shows that a dynamic model (Level 2) can offer a €20 cheaper price for clients, increasing hotel net income by €0.50. The future lies in dynamic, controlled supplements.
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¿Precio por día o por ocupación? El impacto de la conectividad en tu estrategia de ingresos (Parte 1)

💸 In hotel distribution, pricing strategy focuses on "what" while often overlooking "how" connectivity affects revenue. Models: PDP (Per Day Pricing) and OBP (Occupancy Based Pricing). PDP uses a base rate with fixed adjustments, lacking demand flexibility. OBP offers independent rates per occupancy, allowing dynamic pricing. Example: Raising triple room price from €330 to €375 in OBP can yield €54,000 extra over 60 days with 20 rooms. PDP's rigidity limits revenue potential.
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