Sfaura

💸 Galicia facturó más de 84 millones de euros en agosto, superando 300 millones este año. 💼 En TecnoHotel OnTour Galicia, expertos como Idoia Herrero, Javier Ortiz y Alba González discutieron la rentabilidad hotelera, enfatizando el impacto de la estacionalidad y la dependencia de OTAs. 🛌 Herrero y González destacaron la importancia de gestionar datos confiables, mientras que Ortiz y González exploraron los pros y contras de vender a través de canales directos y OTAs. Además, se debatió cómo integrar la inteligencia artificial en la gestión hotelera.

💸 Galicia recorded over €84 million in revenue in August, exceeding €300 million in 2023. The debate at TecnoHotel OnTour Galicia tackled the challenges of achieving sustainable profitability. Idoia Herrero, Javier Ortiz, and Alba González discussed issues like seasonality, OTA dependency, data management, and the role of AI. Key insights included the need for public-private collaboration, a balanced use of direct channels versus OTAs, and leveraging AI for strategic decision-making in the hospitality sector.

📚 Santiago de Compostela, October 2025: At TecnoHotel OnTour, industry leaders discussed enhancing guest loyalty without relying on OTAs like Booking. Key speakers included Maricarmen Álvarez (Alojapro), Víctor Forés (Fideltour), Ana Cochofel (Cloudbeds), and Ana Lago (AEDH Galicia). They emphasized data-driven personalization, effective tech integration, and the human touch. Challenges include tech adoption barriers and the need for ongoing support. The event highlighted the importance of personalized communication and understanding guest needs.